Satoyama refers to Japanese traditional rural landscapes, where people engaged in agriculture, forestry and so on, living in harmony with nature. Satoyama in Noto Peninsula is so rich in bio-cultural diversity that it was designated as Globally Important Agricultural Heritage Systems (GIAHS) in 2011. However, Satoyama in Noto Peninsula has been suffering from serious depopulation and ageing population, resulting in the deterioration of ecosystem services and loss of traditional culture. Since 2007, Kanazawa University and municipalities in Noto jointly implemented successfully “Noto Satoyama Meister Training Program” to overcome the challenge and reactivate local communities. In this webinar, I invited three outstanding alumni: one is a Noto resident charcoal producer, while others are immigrants from Tokyo and Osaka. This webinar will share their experience as a “Satoyama Meister”and explain the role of tourism in creating a value adding system for local revitalization.