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Working Together with Local Communities and Governments for a Better Destination Management Through UN Tourism QUEST

Lessons from la Corporación Regional de Turismo de la Región de Valparaíso's experience with the UN Tourism QUEST Certification

Regional Tourism Corporation of the Valparaíso Region is a private non-profit entity, being presented and supported by different public and private actors, the corporation is chaired by the governor of the Valparaíso region, Rodrigo Mundaca. Its objective is to enhance and position the region as one of the main tourist destinations nationwide

This webinar invites the program manager at UN Tourism Academy to introduce UN Tourism QUEST which is the UN Tourism quality certification system for destination management organizations (DMOs). Lessons learnt by the Regional Tourism Corporation of the Valparaíso region with this certification will be shared to bridge theory and practice. The panel discussion with representatives of Creative Tourism Network® and SMART Tourism & Hospitality Consulting, the two leading organizations in the field discuss and share the best practices and experiences of sustainable destination management. We are eager to answer your questions.

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			$Mr. Francisco José Godoy Imperatore is an agricultural engineer from the Pontificia Universidad Católica de Chile, specializing in oenology. With more than 15 years’ experience in the planning and management of public-private institutions, he has worked in different wineries in Chile and abroad. He was general manager of the Casablanca Wine Route, where among other achievements he helped develop the \'Valparaíso-Casablanca Valley\' as part of the Great Wine Capitals, a select group of 10 wine capitals worldwide. He currently serves as general manager of the Regional Tourism Corporation of Valparaíso, a position he has held since 2019. Among the most significant challenges that have been faced by the Corporation are: the preparation and implementation of the Valparaiso Strategic Plan for Regional Tourism Development (2021-2025); and obtaining UNWTO QUEST certification as a Destination Management Organization for the Valparaíso Region.$		$Expert and consultant in creative tourism. She is the founder and director of the Creative Tourism Network® - www.creativetourismnetwork.org and the Barcelona Creative Tourism program. She is an external consultant for UNESCO, UNOSSC, GIZ, the European Union, the \$
	Sonia Figueras Moderator		Francisco José Godoy Imperatore Panelist		Caroline Couret Panelist

	$Christian Arteaga is a distinguished leader in the tourism and hospitality industry, serving as CEO of SmArt Tourism and Hospitality Consulting. With over 27 years in the field, he\'s significantly expanded tourism consulting services across Latin America and established key partnerships with government and tourism entities. Arteaga\'s expertise encompasses hotel management, destination development, sustainable tourism, and digital transformation, demonstrating his innovative approach to the industry.<br/><br/>He notably represents Green Destinations in Panama and the Dominican Republic, acts as a spokesperson for UN Tourism Academy programs, and under his leadership, SmArt has become an affiliated member of UN Tourism. These roles underline his dedication to sustainable tourism globally. Arteaga\'s pivotal project, SmArt for Sustainability - S4S, has been recognized at the Awake Tourism Challenge Competition by UN Tourism, emphasizing his impact on promoting sustainable practices.<br/><br/>Through SmArt, he has enhanced the tourism sector in Latin America, focusing on sustainability, destination management, and digitalization. Arteaga\'s involvement as an educator and international speaker showcases his commitment to professional development and innovation in tourism. His strategic vision and dedication to sustainable tourism development mark him as an authoritative figure in responsible tourism practices.<br/>$
	Christian Arteaga Panelist		Kazem Vafadari Conclusion

Program

Welcome Remarks

Jafar Jafari
Kazem Vafadari

Introduction/Moderator

Sonia Figueras

Presentations by panelists

Francisco José Godoy Imperatore
Caroline Couret
Christian Arteaga

Cultural Break

Discussion and Q/A

Participants and Panelists

Rapporteur

Malcolm Cooper

Conclusion

Jafar Jafari
Kazem Vafadari

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Working Together with Local Communities and Governments for a Better Destination Management Through UN Tourism QUEST

Lessons from la Corporación Regional de Turismo de la Región de Valparaíso's experience with the UN Tourism QUEST Certification

	Sonia Figueras Moderator
$Mr. Francisco José Godoy Imperatore is an agricultural engineer from the Pontificia Universidad Católica de Chile, specializing in oenology. With more than 15 years’ experience in the planning and management of public-private institutions, he has worked in different wineries in Chile and abroad. He was general manager of the Casablanca Wine Route, where among other achievements he helped develop the \'Valparaíso-Casablanca Valley\' as part of the Great Wine Capitals, a select group of 10 wine capitals worldwide. He currently serves as general manager of the Regional Tourism Corporation of Valparaíso, a position he has held since 2019. Among the most significant challenges that have been faced by the Corporation are: the preparation and implementation of the Valparaiso Strategic Plan for Regional Tourism Development (2021-2025); and obtaining UNWTO QUEST certification as a Destination Management Organization for the Valparaíso Region.$	Francisco José Godoy Imperatore Panelist
$Expert and consultant in creative tourism. She is the founder and director of the Creative Tourism Network® - www.creativetourismnetwork.org and the Barcelona Creative Tourism program. She is an external consultant for UNESCO, UNOSSC, GIZ, the European Union, the \$	Caroline Couret Panelist
$Christian Arteaga is a distinguished leader in the tourism and hospitality industry, serving as CEO of SmArt Tourism and Hospitality Consulting. With over 27 years in the field, he\'s significantly expanded tourism consulting services across Latin America and established key partnerships with government and tourism entities. Arteaga\'s expertise encompasses hotel management, destination development, sustainable tourism, and digital transformation, demonstrating his innovative approach to the industry.<br/><br/>He notably represents Green Destinations in Panama and the Dominican Republic, acts as a spokesperson for UN Tourism Academy programs, and under his leadership, SmArt has become an affiliated member of UN Tourism. These roles underline his dedication to sustainable tourism globally. Arteaga\'s pivotal project, SmArt for Sustainability - S4S, has been recognized at the Awake Tourism Challenge Competition by UN Tourism, emphasizing his impact on promoting sustainable practices.<br/><br/>Through SmArt, he has enhanced the tourism sector in Latin America, focusing on sustainability, destination management, and digitalization. Arteaga\'s involvement as an educator and international speaker showcases his commitment to professional development and innovation in tourism. His strategic vision and dedication to sustainable tourism development mark him as an authoritative figure in responsible tourism practices.<br/>$	Christian Arteaga Panelist
	Kazem Vafadari Conclusion

Program

Welcome RemarksJafar Jafari / Kazem Vafadari
Introduction/ModeratorSonia Figueras
Presentations by panelistsFrancisco José Godoy Imperatore / Caroline Couret / Christian Arteaga
Cultural Break
Discussion and Q/AParticipants and Panelists
RapporteurMalcolm Cooper
ConclusionJafar Jafari / Kazem Vafadari

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