Tourism for rural development is increasingly recognized as essential for preserving cultural heritage and environmental integrity while fostering economic growth. This webinar will present three representatives from the Best Tourism Villages by the United Nations World Tourism Organization (UN Tourism) in Rwanda, Malaysia, and Indonesia. The panel will present case studies highlighting key community strategies and practices to balance tourism growth with sustainability goals. Active community participation in decision- making processes and effective management of natural and cultural resources play a crucial role in achieving long-term sustainability. The villages aim to enhance their sustainability efforts through community involvement, emphasizing the importance of local knowledge, collaboration, and continuous adaptation to changing circumstances.