Volume57

Date

Apr 15 2024

Time

GMT
1:30 pm - 3:00 pm

Languages

English
QR Code


Kazem Vafadari
Moderator

S M A Moin
Speaker

Svetla Stoyanova-Bozhkova
Discussant

Syed Bahar Ali Kazmi
Discussant

Local Time

  • Timezone: America/New_York
  • Date: Apr 15 2024
  • Time: 8:30 am - 10:00 am

Volume 57

PROMOTING TRANSFORMATIONAL TOURISM THROUGH NARRATIVE ART
Destination Brand Stories
The art of storytelling is inextricably linked with tourism development and management. Significantly, every place or destination tells its own story. Storytellers make space into place and places into stories. Tourism research focuses on tourists’ stories to understand their experiences, and this is highly important in the digital age built on social media, immersive technologies, AI, User-generated content, and conversational marketing supported by Web 2.0. Nonetheless, this modernity has also leveraged the capacity of destination brands to make promotional videos embedding the principles of storytelling. Following a short presentation on the narratological analysis of six promotional videos to deconstruct the art of brand storytelling by destinations, the panel will focus on the link between tourism and storytelling and how the latter helps destination brands promote transnational tourism.
Program
Welcome Remarks
Jafar Jafari
Kazem Vafadari
Introductory Keynote
S M A Moin
Round table discussions on keynote
Svetla Stoyanova-Bozhkova
Syed Bahar Ali Kazmi
Cultural Break
Rapporteur
Malcolm Cooper
Further Discussion and Q&A
Participants and Panelists
Conclusion
Jafar Jafari
Kazem Vafadari

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