|
City
|
Country
|
Date
|
Time
|
|
Los Angeles
|
USA
|
|
|
|
Vancouver
|
Canada
|
|
|
|
Chicago
|
USA
|
|
|
|
Mexico City
|
Mexico
|
|
|
|
New York
|
USA
|
|
|
|
Toronto
|
Canada
|
|
|
|
Sao Paulo
|
Brazil
|
|
|
|
London
|
England
|
|
|
|
Berlin/Munich
|
Germany
|
|
|
|
Paris
|
France
|
|
|
|
Johannesburg
|
South Africa
|
|
|
|
Cairo
|
Egypt
|
|
|
|
Moscow
|
Russia
|
|
|
|
Istanbul
|
Turkey
|
|
|
|
Shanghai/Beijing
|
China
|
|
|
|
Tokyo
|
Japan
|
|
|
|
Sydney
|
Australia
|
|
|
Webinar Description
Most destinations still measure success by arrivals. This panel asks what happens when they measure something else. Passion-tourism is travel built around devoted communities such as birdwatchers, stargazers, pilgrims, food lovers and craft collectors. These travelers often plan years ahead and return again and again. The discussion draws on The Devotion Dividend, the first book in The Passion-Tourism Economy series by Dr. Jens Thraenhart, launched at the Green Destinations 2026 Global Conference in Slovenia. Four leaders from academia, destination management, hospitality and sustainability certification will discuss how destinations can find the communities that care about what they offer, build products and brands around them, and keep the benefits with local residents. The session offers practical lessons for tourism boards, hotels and policymakers.
Local Time:
Timezone: []
Date:
Time:
|
Jens Thraenhart is CEO of Chameleon Strategies, a Bangkok-based UN Tourism Affiliate Member, and founder of Destinspire and Saudi Outbound. He sits on the Board of the UN Tourism Affiliate Members and previously served as its 2nd Vice Chair. He was CEO of Barbados Tourism Marketing Inc. from 2021 to 2023 and Executive Director of the Mekong Tourism Coordinating Office from 2014 to 2021. He also advised the Saudi Tourism Authority from 2024 to 2026. Earlier, he co-founded Dragon Trail International and led marketing at Destination Canada. He holds a doctorate from Hong Kong Polytechnic University, a Master of Management in Hospitality from Cornell University and a bachelor's degree from the University of Massachusetts Amherst. He is the author of The Devotion Dividend, the first book in The Passion-Tourism Economy series. HSMAI named him one of the Top 25 Most Extraordinary Minds in Hospitality, Travel and Tourism Sales and Marketing. LinkedIn: https://www.linkedin.com/in/thraenhart/ |
|
Chekitan Dev is the Singapore Tourism Board Distinguished Professor in Asian Hospitality Management at the Nolan School of Hotel Administration, Cornell SC Johnson College of Business. His teaching and research cover brand management and marketing in hospitality and tourism. He wrote Hospitality Branding, published by Cornell University Press, and a second volume came out in 2025. He has published more than 100 articles in academic and industry journals and co-authored Harvard Business School case studies. He has advised companies around the world for over 30 years. In 2022 he was Cornell's delegate to the UN Conference on Tourism. HSMAI named him one of the Top 25 Most Extraordinary Minds in Hospitality, Travel and Tourism Sales and Marketing. Cornell profile: https://business.cornell.edu/profiles/csd5/ LinkedIn: https://www.linkedin.com/in/dr-chekitan-s-dev-chc-ishc-50a424/ |
|
Saranjav Bayasgalan is CEO of the Mongolian Tourism Association in Ulaanbaatar. She was previously Director-General of the Department of Tourism Policy Coordination at Mongolia's Ministry of Environment and Tourism, where she represented Mongolia at regional forums, including the 2020 Asia Destination Film Forum in Bangkok. LinkedIn: https://www.linkedin.com/in/bayasgalan-saranjav-6aa834165/ |
|
Glenn Mandziuk is CEO of the World Sustainable Hospitality Alliance, a global network of hotel companies working on responsible hospitality. He joined in 2022 from the Thompson Okanagan Tourism Association in British Columbia, Canada, where he was President and CEO. Under his leadership, that region earned Biosphere Gold certification from the Responsible Tourism Institute and UN Tourism QUEST certification. He has more than 25 years of experience in sustainable tourism and hospitality, including ten years in family-owned hotels and resorts. He holds a Master of Environmental Design focused on sustainable tourism planning. He has served on the boards of the Global Sustainable Tourism Council and the Responsible Tourism Institute. LinkedIn: https://www.linkedin.com/in/glenn-mandziuk/ |
|
Albert Salman is founder of Green Destinations and its Good Travel Institute, based in the Netherlands. He worked with destinations around the world for already more than 30 years on sustainability management, monitoring & certification, also organising many global conferences. Three years ago he founded the Good Travel Alliance based upon the concept of Good Travel Experiences focusing on the real impact of travel & tourism for the planet, for local communities, and for local economies. In this context he developed EU-compliant recognitions for positive local impact, both for DMOs and Tourism Boards, for activity providers, tour operators, event & festival organisers, hiking & biking tour and trail developers, and even for accommodations. LinkedIn: https://www.linkedin.com/in/albert-salman-8992519 |
![]() | ![]() | ![]() | ||||
![]() | ![]() | |||
Kazem Vafadari
Saranjav Bayasgalan
Glenn Mandziuk
Albert Salman
Kazem Vafadari
Registration
Next Webinars
|
City
|
Country
|
Date
|
Time
|
|
Los Angeles
|
USA
|
|
|
|
Vancouver
|
Canada
|
|
|
|
Chicago
|
USA
|
|
|
|
Mexico City
|
Mexico
|
|
|
|
New York
|
USA
|
|
|
|
Toronto
|
Canada
|
|
|
|
Sao Paulo
|
Brazil
|
|
|
|
London
|
England
|
|
|
|
Berlin/Munich
|
Germany
|
|
|
|
Paris
|
France
|
|
|
|
Johannesburg
|
South Africa
|
|
|
|
Cairo
|
Egypt
|
|
|
|
Moscow
|
Russia
|
|
|
|
Istanbul
|
Turkey
|
|
|
|
Shanghai/Beijing
|
China
|
|
|
|
Tokyo
|
Japan
|
|
|
|
Sydney
|
Australia
|
|
|
Bangkok Time:
Date:
Time:
Timezone: []
Your Local Time:
Date:
Time:
Timezone: []
Most destinations still measure success by arrivals. This panel asks what happens when they measure something else. Passion-tourism is travel built around devoted communities such as birdwatchers, stargazers, pilgrims, food lovers and craft collectors. These travelers often plan years ahead and return again and again. The discussion draws on The Devotion Dividend, the first book in The Passion-Tourism Economy series by Dr. Jens Thraenhart, launched at the Green Destinations 2026 Global Conference in Slovenia. Four leaders from academia, destination management, hospitality and sustainability certification will discuss how destinations can find the communities that care about what they offer, build products and brands around them, and keep the benefits with local residents. The session offers practical lessons for tourism boards, hotels and policymakers.
|
Jens Thraenhart is CEO of Chameleon Strategies, a Bangkok-based UN Tourism Affiliate Member, and founder of Destinspire and Saudi Outbound. He sits on the Board of the UN Tourism Affiliate Members and previously served as its 2nd Vice Chair. He was CEO of Barbados Tourism Marketing Inc. from 2021 to 2023 and Executive Director of the Mekong Tourism Coordinating Office from 2014 to 2021. He also advised the Saudi Tourism Authority from 2024 to 2026. Earlier, he co-founded Dragon Trail International and led marketing at Destination Canada. He holds a doctorate from Hong Kong Polytechnic University, a Master of Management in Hospitality from Cornell University and a bachelor's degree from the University of Massachusetts Amherst. He is the author of The Devotion Dividend, the first book in The Passion-Tourism Economy series. HSMAI named him one of the Top 25 Most Extraordinary Minds in Hospitality, Travel and Tourism Sales and Marketing. LinkedIn: https://www.linkedin.com/in/thraenhart/ |
|
Chekitan Dev is the Singapore Tourism Board Distinguished Professor in Asian Hospitality Management at the Nolan School of Hotel Administration, Cornell SC Johnson College of Business. His teaching and research cover brand management and marketing in hospitality and tourism. He wrote Hospitality Branding, published by Cornell University Press, and a second volume came out in 2025. He has published more than 100 articles in academic and industry journals and co-authored Harvard Business School case studies. He has advised companies around the world for over 30 years. In 2022 he was Cornell's delegate to the UN Conference on Tourism. HSMAI named him one of the Top 25 Most Extraordinary Minds in Hospitality, Travel and Tourism Sales and Marketing. Cornell profile: https://business.cornell.edu/profiles/csd5/ LinkedIn: https://www.linkedin.com/in/dr-chekitan-s-dev-chc-ishc-50a424/ |
|
Saranjav Bayasgalan is CEO of the Mongolian Tourism Association in Ulaanbaatar. She was previously Director-General of the Department of Tourism Policy Coordination at Mongolia's Ministry of Environment and Tourism, where she represented Mongolia at regional forums, including the 2020 Asia Destination Film Forum in Bangkok. LinkedIn: https://www.linkedin.com/in/bayasgalan-saranjav-6aa834165/ |
|
Glenn Mandziuk is CEO of the World Sustainable Hospitality Alliance, a global network of hotel companies working on responsible hospitality. He joined in 2022 from the Thompson Okanagan Tourism Association in British Columbia, Canada, where he was President and CEO. Under his leadership, that region earned Biosphere Gold certification from the Responsible Tourism Institute and UN Tourism QUEST certification. He has more than 25 years of experience in sustainable tourism and hospitality, including ten years in family-owned hotels and resorts. He holds a Master of Environmental Design focused on sustainable tourism planning. He has served on the boards of the Global Sustainable Tourism Council and the Responsible Tourism Institute. LinkedIn: https://www.linkedin.com/in/glenn-mandziuk/ |
|
Albert Salman is founder of Green Destinations and its Good Travel Institute, based in the Netherlands. He worked with destinations around the world for already more than 30 years on sustainability management, monitoring & certification, also organising many global conferences. Three years ago he founded the Good Travel Alliance based upon the concept of Good Travel Experiences focusing on the real impact of travel & tourism for the planet, for local communities, and for local economies. In this context he developed EU-compliant recognitions for positive local impact, both for DMOs and Tourism Boards, for activity providers, tour operators, event & festival organisers, hiking & biking tour and trail developers, and even for accommodations. LinkedIn: https://www.linkedin.com/in/albert-salman-8992519 |
![]() | Jens Thraenhart Moderator |
![]() | Chekitan S. Dev Panelist |
![]() | Saranjav Bayasgalan Panelist |
![]() | Glenn Mandziuk Panelist |
![]() | Albert Salman Panelist |
Introduction/ModeratorJens Thraenhart
Presentations by Speakers/Panelist Chekitan S. Dev / Saranjav Bayasgalan / Glenn Mandziuk / Albert Salman /
Cultural Break
Discussion and Q/A
RapporteurMalcolm Cooper
Conclusion Jafar Jafari / Kazem Vafadari
- days
- Hours
- Minutes
- Seconds
Future webinars
Local Time:
Nov, 2026
Past webinars
Feb, 2023
Volume 48
Impacts of climate change on tourist destinations / / Climate change has come to the fore as a global issue, threatening the livelihood of the human being. The brunt of climate change is vividly presented by a series of events in various parts of th...
Jun, 2024
Volume 59
Sustainable Luxury Services in Hospitality / / This webinar invites the former CEO of one of the largest hotel chains in Portugal and an internationally reputable academic to discuss how luxury can be developed sustainably. The panel has been workin...
Oct, 2020
Volume 5
COVID-19 pandemic and recovery strategies of tourism SMEs: Perspectives on Iran / / The worldwide outbreak of COVID-19 has triggered an unprecedented crisis in the global tourism economy due to the severe travel restrictions as well as substantial s...