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Webinar Description
Seasonality is a critical challenge for small island destinations, causing significant fluctuations in tourism demand that affect economic, social, and environmental systems. Peak seasons often generate overtourism, straining infrastructure, resources, and service quality, while off-seasons result in business closures, revenue loss, and employment instability. These cycles hinder financial planning and sustainability efforts, as fixed costs persist amid declining income. This webinar examines the concept, typology, and misconceptions of seasonality, with Prof. Dimitris Koutoulas providing the introduction. Prof. Giovanni Ruggieri will discuss measurement, evolution, and policy implications of seasonality in Mediterranean islands. Ms. Maria Lougari will share her experience managing a hotel under highly seasonal conditions. Panelists will conclude with strategies to mitigate seasonality’s impact and promote long-term resilience.
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Dr. Dimitris Koutoulas has been pursuing an international career as a tourism and hospitality consultant and project manager implementing projects in 38 countries. His work has covered nearly every aspect of tourism planning, destination marketing, hotel development and operations ranging from market research and concept development to digital marketing and staff training. He has worked, among others, on behalf of ministries of tourism, national and local-level DMOs, the World Tourism Organization (UNWTO), major donor organizations such as the European Union, EBRD and the Asian Development Bank, the Athens Olympic Games Organising Committee, Chambers of Commerce, Industry Associations as well as private businesses. |
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Giovanni Ruggieri is Associate Professor of Applied Economics at the University of Palermo (Italy), where he teaches Tourism Economics and Economics of Tourism Industries. He is dean of the international master's degree in Tourism Systems and Hospitality Management at Palermo University in cooperation with Malaga University and Florida International University. He holds a Ph.D. in Tourism Sciences, and his research focuses on tourism economics, particularly in island and Mediterranean destinations. |
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Maria Lougari is the owner and General Manager of Castelli Hotel in Zakynthos, Greece. Since 2004, she has transformed the family-run estate into a multi-award-winning, adults-only boutique hotel renowned for its "green" philosophy. A graduate of the Athens University of Economics and Business in Marketing, Maria blends her corporate background from Cadbury Hellas with a deep passion for authentic, sustainable hospitality. Under her leadership, Castelli Hotel has earned global recognition, including TUI Sustainability Awards and GSTC certification. Maria is a leading voice in eco-tourism, famously preserving the island's oldest eucalyptus tree within the hotel's design. Her commitment to local sourcing and environmental stewardship has established her as a pioneer in the Mediterranean’s sustainable luxury sector. |
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Kazem Vafadari
Maria Lougari
Kazem Vafadari
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How do we measure tourism sustainability in ways that are practical, meaningful, and responsive to the realities of each destination? Although many sustainability indicator frameworks have been developed, their application often remains challenging. Destinations frequently struggle with limited data, overreliance on generic measures, and poor alignment between indicator systems and local contexts. This webinar will explore these key challenges while highlighting emerging opportunities to design more relevant, place-based, and actionable indicators. Bringing together academic insight and practical perspectives, the session will encourage critical discussion on how destination sustainability can be measured more effectively to support informed decision-making and long-term positive outcomes.
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S. Mostafa Rasoolimanesh is a Vice-Chancellor Professorial Research Fellow and Professor of Sustainable Tourism with about 25 years academic and non-academic experiences. Before joining academia, he has worked for more than 10 years in local government and municipalities of historical and touristic destinations in Iran and has been heavily involved in destination planning and management. His research interest areas contain sustainable tourism, heritage tourism, community development, and urban sustainability. He has published more than 150 articles, books and book chapters including publications in A*/A journals. |
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Graham Miller is the Rodrigo Guimãraes Professor of Sustainable Business at Nova School of Business and Economics, Lisbon, and Academic Director of the Westmont Institute of Tourism and Hospitality. Graham is the former Pro-Vice-Chancellor at the University of Surrey, UK where he had university level responsibility for sustainability and employability and was also Executive Dean of the Faculty of Arts and Social Sciences. Graham is consistently listed amongst the top 1% of global scientists and has been recognised by the Academy of Social Sciences for the impact of his research on society. Graham’s ability to balance academic rigour with industry needs is demonstrated by previous roles as lead judge for the World Travel and Tourism Council’s Tourism for Tomorrow Awards and co-editor of the Journal of Sustainable Tourism, the leading academic journal dedicated to the sustainability of the tourism industry. |
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Claudia brings over 15 years of experience designing and operationalising sustainable tourism systems across public and private sectors. As Project Lead of the GDS-Index at GDS-Movement, she drives global sustainability improvement programmes enabling destinations to measure, manage, and enhance sustainability performance. Her background spans government strategy, certification and assurance at the Global Sustainable Tourism Council (GSTC), and consultancy supporting destination transformation. Claudia specialises in translating multi-dimensional indicators into actionable insights, strengthening data-driven decision-making, and aligning stakeholders to advance credible, transparent approaches to measuring destination sustainability. |
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Dr. Anna Torres-Delgado is an Associate Professor in the Department of Geography at the University of Barcelona. Her expertise focuses on the development of indicators and indices to measure tourism sustainability, integrating environmental, social, and economic dimensions to enhance decision-making and destination governance. Her career combines applied research, knowledge transfer, and social impact, providing tools and evidence to address sustainability challenges in tourism and spatial planning. She teaches Tourism Geography at undergraduate and postgraduate levels, has published in leading Q1 journals on urban tourism governance, sustainability, and tourism impact assessment, and has participated in competitive national and European research projects. She actively promotes knowledge transfer through collaborations with public administrations. |
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Dr. Mihee Kang serves as the Chief Assurance Officer at GSTC and also works as a trainer and destination assessor. Since earning her Ph.D. in Ecotourism from Seoul National University in 1999, she has taught and researched ecotourism and sustainable tourism at various universities. As the first person to earn a Ph.D. in ecotourism in South Korea and the recipient of the UNESCO Man and Biosphere Reserve (MAB) Young Scientists Award in 2000, she has devoted over 30 years to sustainable tourism policy and development planning. Her work includes establishing tourism standards and certification, as well as conducting sustainability assessments for various destinations in South Korea and beyond. |
![]() | S. Mostafa Rasoolimanesh Moderator |
![]() | Graham Miller Panelist |
![]() | Claudia C. Bustinza Panelist |
![]() | Anna Torres Panelist |
![]() | Mihee Kang Panelist |
Introduction/ModeratorMostafa Rasoolimanesh
Presentations by Speakers/Panelist
Graham Miller / Claudia C. Bustinza / Anna Torres / Mihee Kang /
Cultural Break
Discussion and Q/A
RapporteurMalcolm Cooper
Conclusion Jafar Jafari / Kazem Vafadari
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