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PROMOTING TRANSFORMATIONAL TOURISM THROUGH NARRATIVE ART
Destination Brand Stories
The art of storytelling is inextricably linked with tourism development and management. Significantly, every place or destination tells its own story. Storytellers make space into place and places into stories. Tourism research focuses on tourists’ stories to understand their experiences, and this is highly important in the digital age built on social media, immersive technologies, AI, User-generated content, and conversational marketing supported by Web 2.0. Nonetheless, this modernity has also leveraged the capacity of destination brands to make promotional videos embedding the principles of storytelling. Following a short presentation on the narratological analysis of six promotional videos to deconstruct the art of brand storytelling by destinations, the panel will focus on the link between tourism and storytelling and how the latter helps destination brands promote transnational tourism.
   

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Program
Welcome Remarks
Jafar Jafari
Kazem Vafadari
Introductory Keynote
S M A Moin
Round table discussions on keynote
Svetla Stoyanova-Bozhkova
Syed Bahar Ali Kazmi
Cultural Break
Rapporteur
Malcolm Cooper
Further Discussion and Q&A
Participants and Panelists
Conclusion
Jafar Jafari
Kazem Vafadari

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Volume 57

2024-04-15

V57

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SCoT Webinar Volume 58

English

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Webinar Global Time
Just Sustainability Transition in Tourism: Placing Justice in the Core
Tourism confronts interconnected global crises, posing significant justice challenges to many communities. Disparities between the North and South, power asymmetries, social and environmental vulnerabilities, biodiversity loss, climate change, and historical injustices are some of the pressing issues. Efforts are underway to integrate justice into sustainability discourses, urging a re-evaluation of economic activities in tourism through the lenses of justice and sustainability. Recognising and including diverse communities, experts, genders, and traditional voices is essential for generating new insight on sustainable transformative options. Examining the role of justice in sustainability transitions is crucial for developing theoretical and empirical foundations to guide tourism communities and policy responses. The panel will discuss how this holistic approach can address the complex web of challenges, fostering a more just and sustainable future for tourism.


Raymond Rastegar
Moderator

Stroma Cole
Panelist

Raoul V. Bianchi
Panelist

David A. Fennell
Panelist

Freya Higgins-Desbiolles
Panelist
Program
Welcome RemarksJafar Jafari / Kazem Vafadari
Introduction/ModeratorRaymond Rastegar
Panel PresentationsStroma Cole / Raoul V. Bianchi / David A. Fennell / Freya Higgins-Desbiolles
Cultural Break
RapporteurMalcolm Cooper
Discussion and Q/AParticipants and Panelists
ConclusionJafar Jafari / Kazem Vafadari

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Apr, 2024

Volume 57
English
PROMOTING TRANSFORMATIONAL TOURISM THROUGH NARRATIVE ARTDestination Brand Stories / / The art of storytelling is inextricably linked with tourism development and management. Significantly, every place or destination tells its own story. Storyteller...
Local Date:
Local Time:

May, 2024

Volume 58
English
Just Sustainability Transition in Tourism: Placing Justice in the Core / / Tourism confronts interconnected global crises, posing significant justice challenges to many communities. Disparities between the North and South, power asymmetries, social ...
Date: 11 May 2024
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