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Webinar Description
وبینار «تجربه پژوهشهای گردشگری در کشورهای مختلف» با هدف بررسی و مقایسه تجربههای میدانی و آکادمیک در حوزه گردشگری، میزبان پژوهشگرانی از چهار منطقه مختلف جهان است: ایران (خاورمیانه)، استرالیا (اقیانوسیه)، هنگکنگ (آسیا) و بریتانیا (اروپا). این تنوع جغرافیایی، فرصتی منحصربهفرد برای شناخت تفاوتها و شباهتهای نظامهای پژوهشی، اولویتهای تحقیقاتی، و چالشها و فرصتهای پیشروی پژوهشگران گردشگری فراهم میآورد. در این نشست، سخنرانان به بیان تجارب شخصی و حرفهای خود در زمینه طراحی و اجرای پژوهشهای گردشگری در کشورهای مختلف و تفاوتها یا الزامات خاص آن خواهند پرداخت. این وبینار، محیطی پویا برای تبادل دانش و الهامبخشی به دانشجویان، پژوهشگران و فعالان این حوزه ایجاد میکند.
Experiences in Tourism Research across Different Countries
The webinar " Experiences in Tourism Research Across Different Countries" aims to explore and compare both academic and field-based research experiences in the field of tourism. It brings together scholars from four distinct regions of the world: Iran (Middle East), Australia (Oceania), Hong Kong (Asia), and the United Kingdom (Europe). This geographical diversity offers a unique opportunity to examine similarities and differences in research systems, priorities, and the challenges and opportunities faced by tourism researchers across contexts. During this session, invited speakers will share their personal and professional experiences in designing and conducting tourism research in their respective countries. The webinar provides a dynamic platform for knowledge exchange and inspiration for students, researchers, and professionals in the field of tourism.
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Morteza Bazrafshan (Ph.D) is a member of Tourism and Hospitality Department, Higher Education Complex of Bam in Iran. His research interest is in Tourism Policy and Planning, Learning Organization in Tourism and Hospitality, Branding, Service Quality in Tourism and Hospitality and Religious Tourism. He has already written and translated some books in Persian which are used by different universities and tourism training schools as the references. He also has the experience of teaching tourism and hospitality at Tabriz University, Allameh Tabtabaei University of Tehran, Yazd University and etc. He manages a tourism company in Iran (Seven Climata Tourism Company) as well which mostly focus on training and standardization of tourism companies. مرتضی بذرافشان دارای مدرک دکتری گردشگری از دانشگاه علامه طباطبایی تهران و عضو هیئت علمی گروه گردشگری و هتلداری دانشگاه بم و مدیرعامل شرکت پردیس گردشگری هفت اقلیم می باشد که سابقه تدریس در دانشگاه های مختلف از جمله علامه طباطبایی، دانشگاه تبریز، یزد و غیره را دارا است. ایشان دارای تالیفات و ترجمه های مختلفی در زمینه گردشگری و هتلداری می باشد که برخی از آنها منبع وزارت علوم، تحقیقات و فناوری و وزارت میراث فرهنگی، گردشگری و صنایع دستی می باشند. محوریت علایق پژوهشی ایشان سازمان یادگیرنده در گردشگری و هتلداری، برنامه ریزی و سیاستگذاری در گردشگری، گردشگری مذهبی و غیره می باشد. |
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دکتر حمدالله سجاسی قیداری دانشیار دانشگاه فردوسی مشهد، بصورت تخصصی در زمینه گردشگری روستایی و جغرافیای و برنامه ریزی گردشگری به فعالیت آموزشی و پژوهشی می پردازد و تاکنون کتابها و مقالات متعدد داخلی و خارجی به چاپ رسانده است. ایشان راه انداز رشته جغرافیا و برنامه ریزی گردشگری در مقطع ارشد در دانشگاه فردوسی مشهد می باشد. ایشان در حال حاضر رئیس پژوهشکده زیارت و گردشگری دانشگاه فردوسی مشهد، رئیس دفتر شناسایی و هدایت استعدادهای درخشان دانشگاه فردوسی مشهد، عضو کمسیون برنامه ریزی درسی رشته گردشگری وزارت علوم، عضو و نماینده انجمن گردشگری ایران در خراسان رضوی، عضو هیات مدیره انجمن علمی طبیعت گردی ایران، موسس و عضو گروه فضایی- کالبدی پژوهشکده زیارت و گردشگری مذهبی دانشگاه فردوسی مشهد می باشد. افتخارات و فعالیت های اجرایی ایشان: برنده جایزه سومین دوره جشنواره بین المللی فارابی، دانشجوی نمونه کشوری در سال 1391 -عضو بنیاد ملی نخبگان، پژوهشگر برگزیده دانشکده ادبیات دانشگاه فردوسی در سال 1395 ، پژوهشگر پر استناد علوم انسانی و اجتماعی در سالهای 1401، 1402، 1403 بر اساس پایگاه ISC - Dr. Hamdollah Sajasi Qaidari specializes in rural tourism, geography, and tourism planning, and has published numerous books and articles both domestically and internationally. He is the founder of the Geography and Tourism Planning major at the master's level at Ferdowsi University of Mashhad. He is currently the head of the Pilgrimage and Tourism Research Institute at Ferdowsi University of Mashhad, the head of the Office for Identifying and Guiding Brilliant Talents at Ferdowsi University of Mashhad, a member of the Tourism Curriculum Planning Commission of the Ministry of Science, a member and representative of the Iranian Tourism Association in Khorasan Razavi, a member of the board of directors of the Iranian Nature Tourism Scientific Association, and a founder and member of the Physical-Spatial Group of the Pilgrimage and Religious Tourism Research Institute at Ferdowsi University of Mashhad. His honors and executive activities: Winner of the Third International Farabi Festival - National Model Student in 2012 - Member of the National Foundation of Elites - Distinguished Researcher of the Faculty of Literature, Ferdowsi University in 2015 - Highly Cited Researcher in the Humanities and Social Sciences in 2022, 2023, and 2024, according to the ISC database. |
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Dori Davari started her career as an entrepreneur and founded DORSA Management Consulting firm in Tehran, IR. The company started with outsourced contracts and expanded to provide service to the local branches of global firms (e.g., SONY and BOSCH). In its early years, DORSA was identified as a successful entrepreneurial firm by the Japanese Embassy in Tehran, and Dori was invited to the “Japan Youth Invitation Program” (2003) hosted by Japan’s Ministry of Economic, Trade, and Industry (METI). Dori has more than 15 years of prior experience in strategic management and strategic marketing in different parts of the world, serving on projects for global organizations including World Bank and AccorHotels. She received her PhD from Purdue University and holds three master’s degrees from globally reputable universities. Dori is the architect of “Destination Curiosity”, and her scholarship is mainly on meaningful travel experiences and humane aspects of tourism and hospitality. She actively participates in university-wide initiatives on the impacts of teaching-learning enhancements on students’ learning experiences and outcomes (e.g., Flipped Classroom, Assessment Practices in the Age of AI, etc.). دردانه داوری استادیار دانشگاه پلی تکنیک هنگ کنگ است. زمینه های پژوهشی وی شامل مهمان نوازی در سطح جامعه، سیاست گذاری و رویکرد استراتژیک در صنعت گردشگری، روابط بین مهمان و میزبان، کنجکاوی نسبت به مقصد سفر، و پایداری فرهنگی می شود. تاکنون چند عنوان مقاله انگایسی در باب موضوعات یاد شده از دکتر داوری (بعضا با همکاری دیگر محققان) در مجلات معتبر انتشار یافته است. او همچنین کتاب هایی به زبان فارسی تالیف و ترجمه کرده است. در سطح بین المللی، دکتر داوری سابقه همکاری با شرکت های جهانی (مانند آکور)، بانک جهانی و دانشگاه ام آی تی را دارد و پیشتر، موسس و مدیرعامل شرکت مشاوره مدیریتی درسااندیش در تهران بوده است. وی دارای مدرک دکتری گردشگری از دانشگاه پردو (ایالات متحده)، فوق لیسانس مدیریت از دانشگاه ام آی تی (ایالات متحده) و نیز تحصیلات عالی در برنامه ریزی شهری و سیاست گذاری (دانشگاه ایالتی راتگرز ایالات متحده) و |
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خانم دکتر زارع زاده محقق و مدرس دانشگاه کوئینزلند استرالیا است. علایق و تخصص آکادمیک ایشان در زمینه¬های دیجیتال مارکتینگ، بازاریابی شبکه های اجتماعی و توانمندسازی زنان از طریق پلتفرم های دیجیتال نهفته است. تحقیقات اخیر او بر نقش تأثیرگذاران در توانمندسازی زنان متمرکز شده است. او مقالاتی را در مجلات با رتبه بالا منتشر کرده است و در هیئت تحریریه مجله بازاریابی تعطیلات فعالیت می کند. Zara is a researcher and lecturer at the University of Queensland. Her scholarly interests and expertise lie in the fields of digital marketing, social media marketing, and women's empowerment through digital platforms. Her recent research has focused on the role of influencers in empowering women. She has published articles in high-ranked journals and serves on the editorial board of the Journal of Vacation Marketing. |
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پروفسور رویا رحیمی استاد بازاریابی و مدیریت اوقات فراغت در دانشگاه ولورهمپتون و همچنین عضو ارشد آکادمی آموزش عالی بریتانیاست. مسیر حرفهای او با مشارکتهای اثرگذار در حوزه آکادمیک و صنعت شناخته میشود. رویا در طول دوران فعالیت دانشگاهی خود، نقشهای مختلفی از جمله مدرس، پژوهشگر، رهبر و مشاور را بر عهده داشته است. در حال حاضر، او مسئول هماهنگی و رهبری پروژه بعدی ارزیابی پژوهشی ملی بریتانیا (REF 2029، واحد ارزیابی ۱۷) در مدرسه کسبوکار است. مشارکت راهبردی او در REF 2021 منجر به افزایش قابل توجه میانگین امتیازات نسبت به REF 2014 شد. در سال ۲۰۲۲، رویا مرکز تحقیقات بازاریابی را در مدرسه کسبوکار تأسیس کرد و اکنون نیز مدیریت آن را بر عهده دارد. این مرکز با حمایت از تیمی پویا از پژوهشگران بازاریابی، فعالیتهای میانرشتهای را نیز هدایت میکند. رویا همچنین توسعهدهنده ظرفیت پژوهشی در گروه علاقهمندی بازاریابی و خردهفروشی آکادمی مدیریت بریتانیاست. علاوه بر این، او مؤسس و مدیر برنامه “طرح پژوهشگر مهمان” در دانشگاه ولورهمپتون است، که تا کنون میزبان بیش از ۵۰ پژوهشگر بینالمللی بوده و به ایجاد همکاریهای مؤثر و درآمدزایی قابل توجه انجامیده است. در نقشهای رهبری پژوهشی، رویا مسیر راهبردی پژوهش را بازنگری کرده و یک برنامه عملیاتی برای برابری و تنوع تهیه کرده است که منجر به افزایش قابلتوجه حضور بانوان پژوهشگر شده است. شبکه علمی گسترده او شامل نقشهایی در هیئتهای تحریریه نشریات علمی است، از جمله دبیر همکار مجله Tourism and Hospitality Insight و دبیر بخش نقد کتاب در Journal of Hospitality and Tourism Technology. او همچنین در مجلات Tourism Management Perspectives و Journal of Hospitality and Tourism Insights نیز نقش ویراستاری داشته است. رویا بیش از ۵۰ مقاله علمی در نشریات دارای داوری همتا منتشر کرده و ویراستاری شش کتاب را نیز بر عهده داشته است. علایق پژوهشی او شامل توسعه ظرفیت دیجیتال، رفتار مصرفکننده، مدیریت ارتباط با مشتری، دادههای کلان و هوش مصنوعی، و بازاریابی پایدار در حوزه گردشگری و مهماننوازی است. با بیش از ۸ سال سابقه مشاوره و راهنمایی علمی، از جمله همکاری با برنامه آکادمیکهای در معرض خطر و شبکه پژوهشگران آکادمی بریتانیا، رویا متعهد به توسعه حرفهای و علمی پژوهشگران در سطح جهانی است. |
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Kazem Vafadari
Dori Davari
Zara Zarezadeh
Roya Rahimi
Kazem Vafadari
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This panel explores the social significance of contemporary adventure travel as an embodiment and a driving force of humanity’s enduring spirit of exploration and creativity. This form of tourism includes not only life-challenging expeditions and high-altitude climbs, but also exploration of unfamiliar environments. The panelists will examine how adventure travel transcends the realm of personal idealism to become a catalyst for cross-cultural understanding, ethnic reconciliation, and community sustainability. Its process encompasses transformative experiences and the inspirational influence their journeys exert on young people and society at large. Adventure travel organizations are increasingly working to unite global communities through shared experiences, advocate responsible practices, and promote the environmental, cultural, and economic dimensions of sustainability. This panel will reflect on how humanity’s innate drive for adventure empowers one to step into the unknown, break conventions, cultivate resilience, and serve as a vital source of human creativity.
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Professor at the School of Tourism, Sichuan University; Academic and Technological Leader of Sichuan Province; Vice Chair of the Tourism Geography Committee of the Geographical Society of China; Member of the Commission on Environmental, Economic and Social Policy (CEESP) and the World Commission on Protected Areas (WCPA) of the International Union for Conservation of Nature (IUCN); Chair of the Academic Committee of the Sichuan Tourism Society; and Editor-in-Chief of the International Journal of Tourism Anthropology. His research interests include sustainable tourism development, adventure anthropology, and tourism evolution under major events. He has published four monographs and one translated book, and authored more than 110 academic papers in both Chinese and English. His representative works have appeared in Annals of Tourism Research, Tourism Management, Journal of Travel Research, Sustainable Development, and Society & Natural Resources. |
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Professor at Sichuan Tourism University and Director of the Research Institute of Mountain Tourism. He is the host of the National Geographic Channel (China) and a judge for the world’s highest mountaineering award, the Piolets d’Or. Named one of China’s Top 10 Explorers in 2016, Liu has spent over three decades exploring and researching the Tibetan mountain ranges. He has served as Senior Advisor to the Siguniangshan Scenic Area Administration for 20 years and led the creation of China’s first community-based mountain tourism management standard. His research focuses on cultural heritage management, mountain tourism, sociocultural impacts, Himalayan adventure, and high-altitude nutrition. In 2023, he rowed across the Atlantic Ocean (5,460 km, 54 days) and later the Indian Ocean (8,500 km, 65 days), becoming part of the first team ever to achieve the latter. He has published over 70 academic papers and several books on outdoor and mountain culture. |
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Miya is the Partner & Project Manager for the Asia-Pacific region at the Adventure Travel Trade Association (ATTA) — the leading global network connecting over 30,000 adventure travel professionals, including tour operators, destinations, gear brands, and media, all committed to transforming travel into a force for good. In her role, Miya fosters cross-cultural collaboration across the region through industry partnerships, learning programs, and community events. She has led and participated in projects across Shanghai, Japan, Fiji, Bangkok, Singapore, and beyond, curating meaningful exchanges that strengthen the adventure travel ecosystem. Holding a Master’s degree in Tourism Management and fluent in Chinese, English, and Spanish, Miya brings a global perspective to her work. She believes that adventure travel continues to embody humanity’s spirit of exploration and creativity — rooted in co-creation, where travelers, businesses, and communities collectively generate value and meaningful experiences. |
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Dr. Dong received his PhD in Recreation, Park, and Tourism Management (Leisure Studies) from Pennsylvania State University in 2006. He is also affiliated with Shanghai University of Sport (China), Shenyang University of Sport (China), Shandong University (China), Huanggang Normal University, Xi'an Eurasia University (China), University of Ryukyus (Japan), Kyung Hee University (Korea), University of KawaZulu-Natal (South Africa), and New York University as distinguished professor, research professor, honorary professor, guest professor and visiting professor and so on. He is not only internationally well-known in the field but also has extensive industry connections with VISA China, NBA China, US Embassy in Beijing, US Department of Commerce, Brand USA, Tourism Australia, JTB, Visit Portugal, and so on. He organized a total of 10 international conferences for Chinese universities. |
![]() | Li Cheng Moderator |
![]() | Yong Liu Panelist |
![]() | Miya Liu Panelist |
![]() | Erwei Dong Panelist |
Introduction/Moderator Li Cheng
Presentations by Speakers/PanelistsYong Liu / Miya Liu / Erwei Dong
Cultural Break
Discussion and Q/A
RapporteurMalcolm Cooper
Concluding RemarksJafar Jafari / Kazem Vafadari
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Eating, drinking, and traveling experiences—commonly referred to as gastronomic, food, or culinary tourism—have long been popular activities across cultures and time. The connections between food and tourism provide a platform for cultural transmission, local economic development, sustainable practices, and unique food experiences. These elements help to brand and market destinations, support local traditions, foster innovation, encourage diversification, and promote inclusion. This webinar will showcase best practices that destinations and businesses use to capitalize on gastronomy tourism, both as a core and supporting product. The webinar will discuss how to design authentic culture-based gastronomic tourism experiences that benefit both tourists and residents, as well as suppliers, including small communities, village tourism, rural and farm tourism, and small operators.
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Dr. Muhammet Kesgin is a Professor of International Hospitality and Service Innovation in the Saunders College of Business at Rochester Institute of Technology (RIT). His recent teaching portfolio includes courses in customer experience management, and food and beverage business management. Dr. Kesgin’s research centers on consumer behavior and wellbeing within the domains of hospitality, tourism, and events. He has published in leading international journals and actively serves as a reviewer and editorial board member for several of them. His professional background includes hospitality industry experience across four countries: Türkiye, Germany, France, and the United States. Dr. Kesgin joined RIT in 2013, following academic appointments in Türkiye and the UK. |
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İrfan Önal currently serves as an Advisor at the Ministry of Culture and Tourism of the Republic of Türkiye. His professional career bridges cultural policy, heritage management, and tourism development, with a particular focus on integrating sustainability and local community participation into national cultural strategies. Önal has contributed to numerous projects on tourism and cultural management, creative economy, and destination branding. He has also been involved in academic and policy-oriented projects exploring the intersections of culture, tourism, and urban studies. Combining administrative experience with scholarly insight, his work emphasizes the importance of cultural identity, collaborative governance, and inclusive cultural and urban policies in shaping Türkiye’s cultural and tourism landscape. İrfan is also actively engaged in civil society initiatives particularly through his ongoing work with YÜciTA (Turkish Research Network on Local Products and Geographical Indications). |
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Serkan Toso is the co-founder and COO of byFood.com, a platform that began in Japan and has since expanded globally to connect travelers with authentic food experiences and restaurant reservations. byFood combines gastronomy with social impact through its initiative Food for Happiness, which has already donated over 1 million meals to children in need worldwide. Serkan’s leadership and vision have been recognized internationally: he won the UNWTO Gastronomy Tourism Startup Competition and was named to the Forbes 30 Under 30 Asia list. Originally from Turkey and now based in Tokyo, Serkan brings a global perspective to Japanese food tourism, working closely with chefs, restaurants, and regional partners to showcase the richness of Japan’s culinary culture and create meaningful connections for travelers and communities around the world. |
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Annelize Morkel is a South African researcher, lecturer, and consultant specializing in hospitality strategy and business development within the food and wine industry. With international experience in the experience economy across several continents, she brings a global perspective to her work and teaching. She lectures for the Council on International Educational Exchange (CIEE), where she teaches courses on Economics of Wine, Culture and Cuisine, and Sustainable Tourism. Her approach combines scholarly work with practical industry knowledge, inspiring students to engage critically at the intersections of tourism, food and wine, and business strategy. Annelize is deeply committed to women’s empowerment across the African continent and actively supports a range of nonprofit organizations that promote safety, community development and social upliftment through various projects. |
![]() | Muhammet Kesgin Moderator |
![]() | İrfan Önal Panelist |
![]() | Serkan Toso Panelist |
![]() | Annelize Morkel Panelist |
Introduction/ModeratorMuhammet Kesgin
Presentations by Speakers/Panelistsİrfan Önal / Serkan Toso / Annelize Morkel
Cultural Break
Discussion and Q/A
Rapporteur Malcolm Cooper
Concluding RemarksJafar Jafari / Kazem Vafadari
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Future webinars
Local Time:
Dec, 2025
Past webinars
Mar, 2022
Volume 38
EMPOWERING TOURISM VILLAGESSuccessful Practices from Indonesia / / This webinar discusses how rural tourism contributes to socioeconomic wellbeing of local communities. Villages with distinct appeals have the potential to become successful tourism d...
Nov, 2021
Volume 33
END OF EXCESSIVE TOURISM?Perspectives on Sustainability of (mass)Tourism / / Mobility has been challenged by Covid-19, transportation systems paralyzed, and international border closed—with carefree travel in a distance. Since past “excess” in...
Jan, 2021
Volume 12
Branding Small Communities Using International Certifications / / The title of this presentation is “Branding small communities using international certifications”. Japanese small communities are struggling with declining and aging population. I...