Organizer

Smart Community Tourism

Email info@scotwebinars.org

Website http://www.scotwebinars.org

Date

Nov 11 2026

Time

Bangkok Time

8:30 pm - 10:00 pm

Webinar in World Time

Languages

English

$Jens Thraenhart is CEO of Chameleon Strategies, a Bangkok-based UN Tourism Affiliate Member, and founder of Destinspire and Saudi Outbound. He sits on the Board of the UN Tourism Affiliate Members and previously served as its 2nd Vice Chair. He was CEO of Barbados Tourism Marketing Inc. from 2021 to 2023 and Executive Director of the Mekong Tourism Coordinating Office from 2014 to 2021. He also advised the Saudi Tourism Authority from 2024 to 2026. Earlier, he co-founded Dragon Trail International and led marketing at Destination Canada. He holds a doctorate from Hong Kong Polytechnic University, a Master of Management in Hospitality from Cornell University and a bachelor\'s degree from the University of Massachusetts Amherst. He is the author of The Devotion Dividend, the first book in The Passion-Tourism Economy series. HSMAI named him one of the Top 25 Most Extraordinary Minds in Hospitality, Travel and Tourism Sales and Marketing.LinkedIn: https://www.linkedin.com/in/thraenhart/$	Jens Thraenhart Moderator
$Chekitan Dev is the Singapore Tourism Board Distinguished Professor in Asian Hospitality Management at the Nolan School of Hotel Administration, Cornell SC Johnson College of Business. His teaching and research cover brand management and marketing in hospitality and tourism. He wrote Hospitality Branding, published by Cornell University Press, and a second volume came out in 2025. He has published more than 100 articles in academic and industry journals and co-authored Harvard Business School case studies. He has advised companies around the world for over 30 years. In 2022 he was Cornell\'s delegate to the UN Conference on Tourism. HSMAI named him one of the Top 25 Most Extraordinary Minds in Hospitality, Travel and Tourism Sales and Marketing.Cornell profile: https://business.cornell.edu/profiles/csd5/LinkedIn: https://www.linkedin.com/in/dr-chekitan-s-dev-chc-ishc-50a424/$	Chekitan S. Dev Panelist
$Saranjav Bayasgalan is CEO of the Mongolian Tourism Association in Ulaanbaatar. She was previously Director-General of the Department of Tourism Policy Coordination at Mongolia\'s Ministry of Environment and Tourism, where she represented Mongolia at regional forums, including the 2020 Asia Destination Film Forum in Bangkok.LinkedIn: https://www.linkedin.com/in/bayasgalan-saranjav-6aa834165/$	Saranjav Bayasgalan Panelist
	Glenn Mandziuk Panelist
	Albert Salman Panelist

Local Time

Timezone: America/New_York
Date: Nov 11 2026
Time: 8:30 am - 10:00 am

Volume 83

Name: Volume 83
Start: 2026-11-12T03:30:00+07:00
End: 2026-11-12T05:00:00+07:00

The Devotion Dividend: Passion-Tourism and the Shift from Volume to Value

Most destinations still measure success by arrivals. This panel asks what happens when they measure something else. Passion-tourism is travel built around devoted communities such as birdwatchers, stargazers, pilgrims, food lovers and craft collectors. These travelers often plan years ahead and return again and again. The discussion draws on The Devotion Dividend, the first book in The Passion-Tourism Economy series by Dr. Jens Thraenhart, launched at the Green Destinations 2026 Global Conference in Slovenia. Four leaders from academia, destination management, hospitality and sustainability certification will discuss how destinations can find the communities that care about what they offer, build products and brands around them, and keep the benefits with local residents. The session offers practical lessons for tourism boards, hotels and policymakers.

Program

Welcome Remarks

Jafar Jafari
Kazem Vafadari

Introduction/Moderator

Jens Thraenhart

Presentations by Speakers/Panelist

Chekitan S. Dev
Saranjav Bayasgalan
Glenn Mandziuk
Albert Salman

Cultural Break

Discussion and Q/A

Rapporteur

Malcolm Cooper

Conclusion

Jafar Jafari
Kazem Vafadari

Registration

Volume 83

2026-11-11

V 83

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Volume 83

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The Devotion Dividend: Passion-Tourism and the Shift from Volume to Value / / Most destinations still measure success by arrivals. This panel asks what happens when they measure something else. Passion-tourism is travel built around devoted communit...

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Volume 83

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Volume 83

2026-11-11