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Artificial intelligence (AI) has significantly impacted travel and tourism service providers, transforming their operations and customer service. By leveraging AI technologies such as recommendation systems and chatbots, travel and tourism service providers can provide more personalized interactions with travelers and intelligently optimize services. AI also streamlines administrative processes and data analysis, leading to cost reduction and improved efficiency. These advancements enable travel and tourism service providers to compete more effectively, adapt to dynamic market needs, and enhance overall customer experience. From streamlining booking processes to offering tailored recommendations, AI empowers travel service providers to innovate and thrive in an increasingly digital and competitive landscape.
This webinar aims to discuss the impacts of artificial intelligence on travel and tourism services and explore various dimensions of its application in this industry. Since the panel's approach involves presenting academic discussions and practical examples related to artificial intelligence, participating in it can be beneficial and informative for both researchers and individuals engaged in the travel and tourism services industry.