Date
- May 10 2025 - Jun 14 2025
Time
CEST Time- 10:00 am - 11:30 am
Languages

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Dr. Willy Legrand is Professor at the IU International University of Applied Sciences in Germany with a specialization in sustainable management. He is the lead author of Sustainability in the Hospitality Industry: Principles of Sustainable Operations (4 th ed., 2023, Routledge) and of Critical Questions in Sustainability and Hospitality (2023, Routledge ). Prof Legrand chairs the Hospitality Net World Panel on Sustainability in Hospitality where 100+ industry experts regularly interact with the aim is to get sustainability anchored more than ever into the business conversation and decision-making. He sits on multiple journal and professional boards and is the co-editor of the Journal of Global Responsibility. He is currently working on two new edited handbooks on (1) ESG in Hospitality & Tourism and on (2) Regenerative Tourism and Hospitality. |
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A sustainability-focused educator and consultant with 25 years’ experience in tourism, hospitality and training, Sarah Habsburg’s expertise lies in developing tailored sustainability solutions, creating engaging educational programs, and leading transformative projects in the hospitality sector. Sarah built and ran a backpacker’s lodge in Chile’s adventure tourism capital, Pucón, managed a luxury 5-star lodge in the same destination, and worked as a Skills and Competency Advisor for the government programme Chile Valora before relocating to Austria in 2019. She then led the development and implementation of a global sustainability staff training programme for hospitality businesses at WISE Sustainability while also continuing to offer tailored, practical support to SME tourism accommodation owners and lecturing part-time at FH Öberosterreich. |
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Nicolas Dubrocard is an international expert in sustainability for hospitality. During the past fifteen years he has audited more than three hundred properties in forty countries for various certifications such as Green Globe, Travelife, Green Key, The PLEDGE on Food Waste, Blue Flag. He has participated to create new standards: Single Use Plastic Free, Sustainable Spa and Wellness, Asian Captive Elephant Standards, Sustainable Glamping. He is also regularly teaching in France (Institut Lyfe, Ecole Ducasse) and Germany (IU). His current focus is food waste management and the creation of sustainability performance indicators. |
![]() | Willy Legrand Moderator |
![]() | Sarah Habsburg-Lothringen Panelist |
![]() | Nicolas Dubrocard Panelist |
Local Time
- Timezone: America/New_York
- Date: May 10 2025 - Jun 14 2025
- Time: 4:00 am - 5:30 am
Volume 68
What if real sustainability progress demands owning failures—not just wins? Most businesses hide sustainability missteps, fearing backlash. Yet some in tourism are coming forward, confronting shortcomings to fuel improvement. This session pulls back the curtains as we will expose some of the failures tourism businesses sweep under the rug— revealing how admitting failures sparks smarter solutions. Together with an environmental auditor, a consultant for SMEs and a tourism business owner, we will tackle the hard questions: Why do we still pretend perfection is possible? How can transparency build trust? And what’s the real cost of not admitting mistakes? Forget polished sustainability reports. This is about the messy, uncomfortable truths that drive real change.
Kazem Vafadari
Nicolas Dubrocard
Kazem Vafadari
Registration
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