People First Tourism is a Raleigh-based company seeks “a world where travelers develop deep connections with their hosts, are transformed by the genuine local cultures they experience and improve the lives of the people they visit.”

Organizer

Smart Community Tourism
Email
info@scotwebinars.org
Website
http://www.scotwebinars.org

Date

Feb 12 2022

Time

Raleigh, North Carolina, USA
9:00 am - 10:30 am

Languages

English
QR Code

Speakers



Local Time

  • Timezone: America/New_York
  • Date: Feb 12 2022
  • Time: 9:00 am - 10:30 am

Volume 37

AI for SMART destination stewardship

Destinations have a persistent tendency to grow in unsustainable ways for the short-term benefit of powerful industry actors and the long-term detriment of host communities. The incidence of Overtourism and industry bailouts by destination governments during the COVID 19 pandemic have magnified the call for tourism to build back better. This will require performance metrics beyond structured data like number of visitors and tourism revenues, because “you can only manage what you measure.” Accordingly, this webinar will focus on how artificial intelligence is used to analyse massive streams of unstructured resident and visitor data fused with structured data to create destination stewardship performance metrics to allow destinations to become ever more competitive and generate measurable socio-economic benefits to their host communities.

 social_youtube Watch Webinar Video (English) on YouTube

AI for SMART destination stewardship

Volume 37

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