Branding Small Communities Using International Certifications

Organizer

Smart Community Tourism
Email
info@scotwebinars.org
Website
http://www.scotwebinars.org

Date

Jan 23 2021
Expired!

Time

Tokyo Time
10:00 am - 11:30 am

Languages

English,
Japanese
QR Code


Yukio Yotsumoto
Moderator

Jafar Jafari
Moderator

KUBO Takayuki​
Panelist

Manabu Komura
Panelist

Kiichiro Tada
Panelist

Kazem Vafadari
Panelist

Local Time

  • Timezone: America/New_York
  • Date: Jan 22 2021
  • Time: 8:00 pm - 9:30 pm

Volume 12

Branding Small Communities Using International Certifications
The title of this presentation is “Branding small communities using international certifications”. Japanese small communities are struggling with declining and aging population. In rural areas, the average age of farmers are over 65 years old and many of them do not have successors. Thus, uncultivated farmland and vacant houses are increasing that result in destruction of the landscape. In metropolitan areas, the declining and aging population also occurs. Therefore, revitalization of small communities is an important issue in Japan. Branding communities is one of the ways to revitalize communities and many communities in Japan try to improve their brand images using international certifications. In this presentation, we look at Japanese communities that try to improve their brand images using UNESCO’s World Heritage and FAO’s Globally Important Agricultural Heritage Systems.This event has an English/Japanese interpretation.

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