I want to see faces, not just places: hospitality in action
Hospitableness, host sincerity and friendliness of locals are recognized by many international travelers as comprising a major determinant of better tourism experiences. Hospitableness is a societal trait in almost all countries but is valued more in some destinations since it is embedded in their cultures—in which people conceive hospitality as a normative value system that underlies social practices. This webinar unveils the potentials of hospitable cultural traits as intangible assets for tourism development via different examples. The panel will discuss how the host community can bring outrooted colors of hospitality whereby ordinary locals “dish out” hospitableness in a more “localized” manner. Join us especially if you have missed pleasant human interaction and unique travel experiences during the recent pandemic.