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Webinar Description
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Mr. Xu Jing worked as regional director for Asia and the Pacific in the United Nations World Tourism Organization (UNWTO) from 2004 to 2020 and served as the executive secretary of the Organization for 4 years. At present, he also serves as a board member of the International Mountain Tourism Alliance (IMTA) and a member of the Mekong Tourism Advisory Group. Currently he also serves as the Vice Chairman of the Global Tourism Economy Research Centre (Macao). Graduated from Beijing International Studies University, majoring in English, he received a master's degree in Tourism Management from the University of Surrey, UK. His current research focus is on the implementation of the United Nations Sustainable Development Goals (SDGs) in the tourism industry and tourism development policies in Asia. |
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Hashan Cooray is a third-generation hotelier. His grandfather, Herbert, founded Jetwing in 1973 with a humble 6 bedroom property on the golden shores of Negombo. Today, Jetwing has grown to be one of the most respected brands in the tourism and hospitality industry with over 50 years of experience in providing authentic Sri Lankan hospitality to travellers from around the world. He currently overlooks all sales and marketing functions of Jetwing Hotels as its Director of Marketing and Development |
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Sashika Kaluwahewa Joining the Jetwing family in 2013, Sashika currently functions as Manager – Sustainability, overseeing the brand’s many environmental sustainability initiatives. With both a Bachelors and Masters in Environment Management, she blends academic rigor and practical expertise, highlighting her understanding of environmental issues and ability to integrate theoretical knowledge with impactful solutions. She has played a key role in implementing environmental management systems and developing related policies and strategies that drive the brand's commitment to sustainability. Her responsibilities extend to coordinating sustainability practices across Jetwing's hotels, analyzing sustainability metrics, fostering communication among teams, and ensuring continuous improvement in environmental performance. |
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Hugo Pedrosa is a 42-year-old Portuguese professional with an academic background in economics, holding an MBA in Business Management and another MBA in Green and Sustainable Project Management. After a decade and a half working in finance, Hugo decided to change his life, leading him to accept a management role in a project in the Maldives. In 2019, he co-founded Ecoboo and embarked on the construction of the eco boutique hotel as a project manager, closely monitoring the entire process until its operational launch. The hotel was built on the P5 program by GPM, an institution through which Hugo is a certified project manager. |
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Dr. Abdulla Mausoom is a tourism expert. At present he is the CEO of Trans Media Pvt Ltd, Maldives and the President of NGO Pathway Maldives. Dr. Mausoom spent over 10 years abroad for higher education in England, Northern Ireland, Germany and Malaysia. In 2023, he was awarded “Tourism Personality of the Year Award†by World Travel Awards. From 2020 to 2023 Dr Mausoom served as the Minister of Tourism for a 2nd time. During his tenure Dr. Mausoom Chaired UNWTO – Commission for South Asia; and was a Member of PATA Executive Board. He also served as the High Commissioner of Maldives to Singapore and Non-Resident High Commissioner to New Zealand. As a Member of Parliament, he represented Kelaa Constituency from 2009 to 2014. In 2008 he held portfolios as the Minister of Tourism & Civil Aviation; and Minister of Environment, Energy and Water. |
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Kazem Vafadari
Sashika Kaluwahewa
Hugo Pedrosa
Abdulla Mausoom
Kazem Vafadari
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Dr. Liping Cai is Professor and Director of Purdue Tourism and Hospitality Research Center at Purdue University, USA. He is the author of the paper “Cooperative branding for rural communities†and a coeditor of the book series “Bridging Tourism Theory and Practice series†and its 1st and 9th volumes “Tourism Branding: Communities in Action†and “Quality Services and Experiences in Hospitality and Tourismâ€. |
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Dr. Honggen Xiao is Assistant Dean and Professor in the School of Hotel and Tourism Management at The Hong Kong Polytechnic University, Hong Kong SAR, China. He is the coeditor of “Encyclopedia of Tourismâ€, the coauthor of the book “Poverty and Prosperity: Tourism in Rural Chinaâ€, and the author of the papers “Community empowerment: Pro-poor tourism income distribution†and “Sense of community and well-being in diaspora festivalsâ€. |
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Dr. Thomas Bausch is Professor in the Department of Tourism at Munich University of Applied Sciences, Germany. He served as director of the Alpine Research Institute in Bavaria for 25 years and the last five years as director for the Competence Center Tourism and Mobility in South Tyrol of Italy. His research focuses on tourism impact on the quality of life in alpine rural areas. He is the author of strategy papers for the EU Alpine space program. |
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Dr. William Gartner is Professor in the Department of Applied Economics at University of Minnesota. He is the author of the book “Tourism Development: Principles, Processes, and Policiesâ€, the co-editor of and contributor to the book “Tourism Branding: Communities in Actionâ€, and the author of the papers “Rural tourism development in the USA†and “Brand equity in a tourism destinationâ€. |
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Dr. Xinru Liu is Assistant Professor in the School of Economics and Management at Wuyi University, Guangdong, China. She is author of “From poverty alleviation to rural revitalization: Transformation of rural tourism development in China†and “Confucianism, Taoism and tourismâ€, and the co-author of the book “Poverty and Prosperity: Tourism in Rural Chinaâ€. |
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Dr. Tsung-Chiung (Emily) Wu is Professor in the Department of Tourism, Recreation, and Leisure Studies at National Dong Hwa University, Taiwan. She is the author of “Agriculture tourism and the transformation of rural countryside†and the coauthor of the papers “A spectrum of indigenous tourism experiences as revealed through means-end chain analysisâ€, “A strategic planning for agritourism in Taiwanâ€, and “Farm diversification through agritourism: innovation synergiesâ€. |
![]() | Liping Cai Moderator |
![]() | Honggen Xiao Moderator |
![]() | Thomas Bausch Panelist |
![]() | William Gartner Panelist |
![]() | Xinru Liu Panelist |
![]() | Tsung-Chiung (Emily) Wu Panelist |
Introduction/ModeratorLiping Cai / Honggen Xiao
Presentations by Speakers/PanelistsTsung-Chiung (Emily) Wu / Xinru Liu / William Gartner / Thomas Bausch
Cultural Break
Discussion and Q/A
RapporteurMalcolm Cooper
ConclusionJafar Jafari / Kazem Vafadari
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