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Webinar Description​
This webinar invites the program manager at UN Tourism Academy to introduce UN Tourism QUEST which is the UN Tourism quality certification system for destination management organizations (DMOs). Lessons learnt by the Regional Tourism Corporation of the ValparaĂso region with this certification will be shared to bridge theory and practice. The panel discussion with representatives of Creative Tourism Network® and SMART Tourism & Hospitality Consulting, the two leading organizations in the field discuss and share the best practices and experiences of sustainable destination management. We are eager to answer your questions.
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Sònia Figueras, tourismologist and teacher by training, has more than 25 years of experience in education and 20 in tourism. Since 2004, she has worked at the UN Tourism Academy for the UN Tourism Member States, the education and training centers of the UN Tourism TedQual network and the DMOs of the UN Tourism QUEST network. Currently, as Program Manager, she leads and develops new projects of this organization, including the UN Tourism QUEST programmed for Tourism Destination Management Organizations. |
Mr. Francisco JosĂ© Godoy Imperatore is an agricultural engineer from the Pontificia Universidad CatĂłlica de Chile, specializing in oenology. With more than 15 years’ experience in the planning and management of public-private institutions, he has worked in different wineries in Chile and abroad. He was general manager of the Casablanca Wine Route, where among other achievements he helped develop the 'ValparaĂso-Casablanca Valley' as part of the Great Wine Capitals, a select group of 10 wine capitals worldwide. He currently serves as general manager of the Regional Tourism Corporation of ValparaĂso, a position he has held since 2019. Among the most significant challenges that have been faced by the Corporation are: the preparation and implementation of the Valparaiso Strategic Plan for Regional Tourism Development (2021-2025); and obtaining UNWTO QUEST certification as a Destination Management Organization for the ValparaĂso Region. |
Expert and consultant in creative tourism. She is the founder and director of the Creative Tourism Network® - www.creativetourismnetwork.org and the Barcelona Creative Tourism program. She is an external consultant for UNESCO, UNOSSC, GIZ, the European Union, the "European Capital of Smart Tourism", IGCAT and Ministries of Tourism and Creative Industries around the world, both as a policy-maker and practitioner. She also collaborates as a trainer on Creative Tourism for UN Tourism Academy programs. She teaches in international universities and spoke in more than hundred conferences around the world. She publishes scientific articles on creative tourism in different languages. |
Christian Arteaga is a distinguished leader in the tourism and hospitality industry, serving as CEO of SmArt Tourism and Hospitality Consulting. With over 27 years in the field, he's significantly expanded tourism consulting services across Latin America and established key partnerships with government and tourism entities. Arteaga's expertise encompasses hotel management, destination development, sustainable tourism, and digital transformation, demonstrating his innovative approach to the industry. He notably represents Green Destinations in Panama and the Dominican Republic, acts as a spokesperson for UN Tourism Academy programs, and under his leadership, SmArt has become an affiliated member of UN Tourism. These roles underline his dedication to sustainable tourism globally. Arteaga's pivotal project, SmArt for Sustainability - S4S, has been recognized at the Awake Tourism Challenge Competition by UN Tourism, emphasizing his impact on promoting sustainable practices. Through SmArt, he has enhanced the tourism sector in Latin America, focusing on sustainability, destination management, and digitalization. Arteaga's involvement as an educator and international speaker showcases his commitment to professional development and innovation in tourism. His strategic vision and dedication to sustainable tourism development mark him as an authoritative figure in responsible tourism practices. |
Dr. Kazem Vafadari is Director of International Center for Asia Pacific Tourism (iCAPt); and Academic Director of the Kunisaki City Research Center for world agriculture heritage in Oita, Japan. He is a Professor and Vice Dean for International Affairs, College of Sustainability and Tourism at Ritsumeikan Asia Pacific University (APU). He worked with United Nations University and Kanazawa University in Japan before joining APU in 2011. He is an expert on sustainable tourism, natural resource management and tourism applications of agriculture heritage landscapes. His research background also includes community building, rural revitalization and destination branding. |
Kazem Vafadari
Christian Arteaga
Francisco JoseĚ Godoy Imperatore
Kazem Vafadari
Participants
Kazem Vafadari
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هŮŘ´ مصنŮعی (AI) به Ř·Ůر قابل ŘŞŮجهی بر ارائه دهندگان خدمات مساŮرتی ٠گردشگری تأثیر گذاشته ٠عملیات ٠خدمات مشتریان آنها را Ů…ŘŞŘŮŮ„ کرده است. ارائه دهندگان خدمات مساŮرتی ٠گردشگری با استŮاده از ŮناŮری‌های هŮŘ´ مصنŮعی مانند سیستم‌های ŘŞŮصیه ٠چت‌بات‌ها می‌تŮانند تعاملات شخصی‌سازی‌شده‌تری را با مساŮران Ůراهم کنند ٠خدمات را به‌طŮر هŮشمندانه بهینه‌سازی کنند. هŮŘ´ مصنŮعی همچنین Ůرآیندهای اداری ٠تجزیه Ů ŘŞŘŮ„ŰŚŮ„ داده ها را ساده Ů…ŰŚ کند که منجر به کاهش هزینه ٠بهبŮŘŻ کارایی Ů…ŰŚ Ř´ŮŘŻ. این پیشرŮت‌ها ارائه دهندگان خدمات مساŮرتی ٠گردشگری را قادر می‌سازد تا به Ř·Ůر مؤثرتری رقابت کنند، با نیازهای بازار ŮľŮیا سازگار Ř´Ůند ٠تجربه Ú©Ů„ŰŚ مشتری را اŮزایش دهند. از ساده‌سازی Ůرآیندهای رزر٠تا ارائه ŘŞŮصیه‌های متناسب، هŮŘ´ مصنŮعی به ارائه‌دهندگان خدمات مساŮرتی ٠گردشگری قدرت می‌دهد تا در ŰŚÚ© چشم‌انداز دیجیتال ٠رقابتی Ůزاینده، نŮآŮری ٠پیشرŮŘŞ کنند.
این Ůبینار سعی دارد تا تأثیر هŮŘ´ مصنŮعی در خدمات مساŮرتی ٠گردشگری را به بŘŘ« بگذارد ٠ابعاد ÚŻŮناگŮن کاربرد آن در این صنعت را Ů…Ůرد بررسی قرار دهد. از آنجا که رŮیکرد این پنل ارائه مباŘŘ« آکادمیک ٠مصادیق عملیاتی مرتبط با هŮŘ´ مصنŮعی Ů…ŰŚ باشد شرکت در آن Ů…ŰŚ ŘŞŮاند برای هر د٠قشر ŮľÚŮهشگران ٠اŮراد شاغل در صنعت خدمات مساŮرتی ٠گردشگری Ů…ŮŰŚŘŻ ٠آمŮزنده باشد.
Davoud with 15 years of experience as a General Manager has a demonstrated history of working in the Aviation, Travel & Tourism industry. He has been a PhD candidate at the University of Avignon in France. His areas of expertise are Travel Technology, API integration, E-Tourism, Tourism Loyalty Club, Tourism Marketing, Tourism Digital Marketing, and Airline marketing. In addition, Davoud has been a visiting professor at Allameh Tabataba'i University since 2018. آقای ارÚنگ مهر با 15 سال تجربه به عنŮان مدیر عامل دارای سابقه کار در صنعت ŘŮ…Ů„ ٠نقل هŮایی، مساŮرتی ٠گردشگری است. ŮŰŚ کاندیدای دکترای مدیریت جهانگردی در دانشگاه آŮینیŮن Ůرانسه Ů…ŰŚ باشد. زمینه های تخصص ا٠عبارتند از: ŮناŮری های مرتبط با ŘłŮر، Ůب سرŮŰŚŘł های خدمات گردشگری، گردشگری الکترŮنیکی ٠بازاریابی گردشگری. همچنین ایشان از سال 1396 به عنŮان استاد مدع٠در گرŮه مدیریت جهانگردی دانشگاه علامه طباطبایی Ůعالیت Ů…ŰŚ کند. |
خانم دکتر زارع زاده Ů…ŘŮ‚Ů‚ ٠مدرس دانشگاه Ú©Ůئینزلند استرالیا است. علایق ٠تخصص آکادمیک ایشان در زمینه¬های دیجیتال مارکتینگ، بازاریابی شبکه های اجتماعی Ů ŘŞŮانمندسازی زنان از طریق پلتŮرم های دیجیتال نهŮته است. ŘŞŘقیقات اخیر ا٠بر نقش تأثیرگذاران در ŘŞŮانمندسازی زنان متمرکز شده است. ا٠مقالاتی را در مجلات با رتبه بالا منتشر کرده است ٠در هیئت ŘŞŘریریه مجله بازاریابی تعطیلات Ůعالیت Ů…ŰŚ کند. Zara is a researcher and lecturer at the University of Queensland. Her scholarly interests and expertise lie in the fields of digital marketing, social media marketing, and women's empowerment through digital platforms. Her recent research has focused on the role of influencers in empowering women. She has published articles in high-ranked journals and serves on the editorial board of the Journal of Vacation Marketing |
مهندس مهدی دستمالچی با تجربه ای 17 ساله در ŘŮزه تکنŮŮ„ŮÚŰŚ های مرتبط با ŘłŮر ٠گردشگری در Řال Řاضر رهبری شرکت بین المللی BasisFly را بر عهده دارد که از مهم ترین تأمین کنندگان راهکارهای هŮشمندسازی ŘŞŮزیع خدمات گردشگری در Ú©Ř´Ůر است. ŘŮزه تخصصی آقای دستمالچی ٠شرکت ŘŞŘŘŞ مدیریت ایشان طراŘŰŚ ٠پیاده سازی استراتÚŰŚ های ŘŞŮسعه شبکه ŘŞŮزیع اینترنتی برای کسب ٠کارهای گردشگری مانند ŘŞŮر اپراتŮرها، خطŮŘ· هŮاپیمایی ٠هتل ها Ů…ŰŚ باشد. آقای دستمالچی با پس زمینه دانش ŮناŮری اطلاعات ٠اخذ مدرک MBA در ŘŮزه گردشگری، علاقه مندی Ř®ŮŘŻ را در مطالعه آخرین دستاŮردهای هŮŘ´ مصنŮعی Ů Ř´ŰŚŮه های کاربرد آن در ŘŮزه ŘłŮر ٠گردشگری پیگیری Ů…ŰŚ کند. Mehdi Dastmalchi, with 17 years of experience in the field of travel and tourism related technologies, is currently leading BasisFly International Company, which is one of the most important suppliers of smart solutions for the distribution of tourism services in the region. The specialty of Mr. Dastmalchi and the company under his management is the design and implementation of Internet distribution network development strategies for tourism businesses such as tour operators, airlines and hotels. Mr. Dastmalchi, with a background in information technology and obtaining an MBA degree in the field of tourism, pursues his interest in studying the latest achievements of artificial intelligence and its application methods in the field of travel and tourism |
خانم ŘłŮسن اسمی دانشجŮŰŚ دکتری گردشگری در دانشگاه علم Ů Ůرهنگ Ů…ŰŚ باشد.علاŮه بر این، ŘłŮسن دانش آمŮخته MBA با گرایش تجارت الکترŮنیک در سالهای قبل تر نیز Ů…ŰŚ باشد. ا٠مطالعاتی در زمینه نقش ŮناŮری در گردشگری با تمرکز بر دنیای متاŮرس ٠هŮŘ´ مصنŮعی دارد. همچنین ŮŰŚ مدرس ŘŻŮره های گردشگری Ů…ŰŚ باشد. ایشان 19 سال سابقه کار در بخش خدمات مساŮرتی دارد Ů 9 سال هست که صاŘب امتیاز ٠مدیرعامل ŘŻŮتر مساŮرتی پرزین ŘłŮر Ů…ŰŚ باشد. علایق مطالعاتی خانم اسمی متمرکز بر تکنŮŮ„ŮÚŰŚ در گردشگری با Ů…ŘŮریت هŮŘ´ مصنŮعی در گردشگری Ů…ŰŚ باشد. Susan is a PhD student in tourism at the Faculty of Science and Culture. In addition, Susan is an MBA graduate with a focus on e-commerce in previous years. She has studied the role of technology in tourism, focusing on the world of the metaverse and artificial intelligence. She also teaches tourism courses. Susan has 19 years of experience in the travel service sector and has been the creator and CEO of PERZIAN SAFAR Travel Agency for 9 years. Susan's research interests are focused on technology in tourism with a focus on artificial intelligence in tourism |
جعŮر باپیری دکتری مدیریت گردشگری دارد ٠هم اکنŮن استادیار گرŮه مدیریت گردشگری دانشگاه کردستان است. از علائق ŮľÚŮهشی ایشان Ů…ŰŚ ŘŞŮان به Ů…ŘŻŮ„ های کسب ٠کار دیجیتال، ŮناŮری های ŘłŮر، پلتŮرم های چند Ůجهی دیجیتال در صنعت ŘŞŮر ٠تجربه، ٠اقتصاد اشتراکی اشاره کرد. دکتر باپیری همچنین سابقه کار در صنعت ŘŞŮرگردانی Ů ŘŞŘŻŮین Ř·Ř±Ř Ů‡Ř§ŰŚ ŘŞŮسعه گردشگری را در کارنامه خŮد دارد‌. Jafar Bapiri holds a doctorate in Tourism Management and currently serves as an assistant professor at the University of Kurdistan. Dr. Bapiri's research interests include digital business models, travel technologies, tour and activity multisided platforms, and sharing economy. He has also practical experience in fields of tour management and tourism planning at the destination level. |
Davoud Arjang Mehr Moderator | |
Zara Zarezadeh Panelist | |
Mehdi Dastmalchi Panelist | |
Susan Esmi Panelist | |
Jafar Bapiri Panelist | |
Introduction/ModeratorDavoud Arjang Mehr
Presentations by speakers/panelistsZara Zarezadeh / Susan Esmi / Mehdi Dastmalchi / Jafar Bapiri /
Cultural Break
Discussion and Q/AParticipants and Panelists
ConclusionJafar Jafari / Kazem Vafadari
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