Volume 40

The strong tradition of beauty therapy has become a major theme in health and wellness tourism. This webinar discusses the importance of approaches based on the community’s requirements, and how to provide opportunities for residents to increase their image as a part of the health & wellness tourism market. To explore the concept of wellness tourism in practice and with a focus on beauty therapy, the webinar panel introduces an initiative that specializes in bringing communities and tourists together to provide such therapies based on local resources. The initiative is already recognized and initiated by several tourism ministries in South East Asia and the Middle East and the panelists share their experience with other regions. Partnership and inclusion are take-home lessons from this platform that is also recognized as a Public-Private Partnership project by the Malaysian Ministry of Tourism, Arts and Culture.

There will be simultaneous translation into Persian and Japanese.