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Webinar Description
What if real sustainability progress demands owning failures—not just wins? Most businesses hide sustainability missteps, fearing backlash. Yet some in tourism are coming forward, confronting shortcomings to fuel improvement. This session pulls back the curtains as we will expose some of the failures tourism businesses sweep under the rug— revealing how admitting failures sparks smarter solutions. Together with an environmental auditor, a consultant for SMEs and a tourism business owner, we will tackle the hard questions: Why do we still pretend perfection is possible? How can transparency build trust? And what’s the real cost of not admitting mistakes? Forget polished sustainability reports. This is about the messy, uncomfortable truths that drive real change.
Local Time:
Timezone: []
Date:
Time:
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Dr. Willy Legrand is Professor at the IU International University of Applied Sciences in Germany with a specialization in sustainable management. He is the lead author of Sustainability in the Hospitality Industry: Principles of Sustainable Operations (4 th ed., 2023, Routledge) and of Critical Questions in Sustainability and Hospitality (2023, Routledge ). Prof Legrand chairs the Hospitality Net World Panel on Sustainability in Hospitality where 100+ industry experts regularly interact with the aim is to get sustainability anchored more than ever into the business conversation and decision-making. He sits on multiple journal and professional boards and is the co-editor of the Journal of Global Responsibility. He is currently working on two new edited handbooks on (1) ESG in Hospitality & Tourism and on (2) Regenerative Tourism and Hospitality. |
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A sustainability-focused educator and consultant with 25 years’ experience in tourism, hospitality and training, Sarah Habsburg’s expertise lies in developing tailored sustainability solutions, creating engaging educational programs, and leading transformative projects in the hospitality sector. Sarah built and ran a backpacker’s lodge in Chile’s adventure tourism capital, Pucón, managed a luxury 5-star lodge in the same destination, and worked as a Skills and Competency Advisor for the government programme Chile Valora before relocating to Austria in 2019. She then led the development and implementation of a global sustainability staff training programme for hospitality businesses at WISE Sustainability while also continuing to offer tailored, practical support to SME tourism accommodation owners and lecturing part-time at FH Öberosterreich. |
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Nicolas Dubrocard is an international expert in sustainability for hospitality. During the past fifteen years he has audited more than three hundred properties in forty countries for various certifications such as Green Globe, Travelife, Green Key, The PLEDGE on Food Waste, Blue Flag. He has participated to create new standards: Single Use Plastic Free, Sustainable Spa and Wellness, Asian Captive Elephant Standards, Sustainable Glamping. He is also regularly teaching in France (Institut Lyfe, Ecole Ducasse) and Germany (IU). His current focus is food waste management and the creation of sustainability performance indicators. |
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Kazem Vafadari
Nicolas Dubrocard
Kazem Vafadari
Registration
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This webinar examines how regenerative tourism can create long-term benefits for both residents and visitors. Based on a co-creation of values that prioritize the revitalization of cultural heritage and natural landscapes, this approach goes beyond traditional tourism paradigms. Through practices such as cultural preservation and habitat restoration, informed by community-led initiatives, regenerative tourism supports resilient ecosystems and thriving communities while delivering transformative visitor experiences. The webinar will discuss the challenges and opportunities for the planning and development of regenerative principles, with strategies for engaging stakeholders on tourism as a force for shared futures.
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Francesc Fusté-Forné holds a PhD in Tourism (University of Girona, Spain) and a PhD in Communication (Ramon Llull University). He is Associate Professor Serra Húnter at the Department of Business, University of Girona. He is undertaking research on culinary and rural heritages from a marketing and travel perspective. Particularly, he focuses on the food tourism phenomenon, making connections among food identities, landscapes, regional development, rural activities, street food, and tourist experiences. He also conducts applied research on the role of gastronomy in relation to mass media and as a driver of social changes. |
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Asif Hussain, PhD, is a strategic consultant, and the founding director of the Sustainability and Resilience Institute (SRI), New Zealand, as well as the founder of the award-winning Smart Regenerative Tourism (SmaRT) App, dedicated to “Transforming tourism for a better tomorrow”. Asif’s work draws on the ancestral wisdom of Indigenous peoples, emphasising the importance of collective community resilience, environmental stewardship, and the interconnectedness of humans with the natural world. |
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Elena Mattei, PhD, is a Postdoctoral Research Fellow at Ca’ Foscari University of Venice,where she is working on the National Research Project DIETALY (Destination Italy in English Translation and Language over the Years) in collaboration with the Italian National Tourist Board. Shortlisted for the Paul Fortier Prize, she is publishing a Routledge monograph on Instagram tourism discourse and collaborates with John Bateman. Her research interests include the annotation and statistical analysis of tourism multimodal corpora through Systemic Functional Linguistics frameworks. The objective is to promote regenerative travel, a topic discussed also in interviews with Randstad Research and La Repubblica. |
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Stefania M. Maci (PhD, Lancaster University, UK) is Full Professor of English Language, Translation, Linguistics at the University of Bergamo, where she is Coordinator of the MA in Digital Humanities, Director of the Research Centre on Specialised Languages, and Scientific Coordinator of the Research Group on Digital Humanities. She served on the executive board of AIA (Associazione Italiana di Anglistica 2019-2023) and she is now serving on the executive board of CADAAD (Critical Approaches to Discourse Analysis across Disciplines). Her research is focused on the study of the English language in academic and professional contexts, with particular regard to the analysis of tourism and medical discourses. |
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Frida is an Indigenous junior scholar from Norway/Sápmi, currently completing a doctorate in nature guiding and sustainable tourism. Her research interests include regenerative tourism, animal ethics, climate change, and Indigenous nature relations. Having worked as a nature guide, an educator in outdoor recreation, and now as a political advisor in visitor management, Frida thinks that collaboration between stakeholders is key for regenerative transformations. |
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Alessandro Inversini works as Full Professor in Marketing at EHL – Hospitality Business School. Alessandro is expert in Digital Communication and Digital Transformation. Over the years he also developed an expertise in Regenerative Economies: thanks to a series of funded research projects Alessandro had the possibility of meeting regenerative pioneers and champions all over the world contributing significantly to the understanding of the concept in the field of travel, tourism and hospitality. |
![]() | Francesc Fusté-Forné Moderator |
![]() | Asif Hussain Moderator |
![]() | Elena Mattei Panelist |
![]() | Stefania M. Maci Panelist |
![]() | Frida Marie Omma Panelist |
![]() | Alessandro Inversini Panelist |
Introduction/Moderator Francesc Fusté Forné / Asif Hussain
Presentations by Speakers/Panelists Elena Mattei and Stefania M. Maci / Frida Marie Omma / Alessandro Inversini
Cultural Break
Discussion and Q/A
RapporteurMalcolm Cooper
Concluding Remarks Jafar Jafari / Kazem Vafadari
- days
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Mexico City
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Mexico
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USA
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Toronto
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Sao Paulo
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Brazil
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London
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England
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Berlin/Munich
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Germany
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Paris
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France
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Johannesburg
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South Africa
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Cairo
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Egypt
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Moscow
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Russia
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Istanbul
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Turkey
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Shanghai/Beijing
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China
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Tokyo
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Japan
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Sydney
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Australia
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What if real sustainability progress demands owning failures—not just wins? Most businesses hide sustainability missteps, fearing backlash. Yet some in tourism are coming forward, confronting shortcomings to fuel improvement. This session pulls back the curtains as we will expose some of the failures tourism businesses sweep under the rug— revealing how admitting failures sparks smarter solutions. Together with an environmental auditor, a consultant for SMEs and a tourism business owner, we will tackle the hard questions: Why do we still pretend perfection is possible? How can transparency build trust? And what’s the real cost of not admitting mistakes? Forget polished sustainability reports. This is about the messy, uncomfortable truths that drive real change.
![]() |
Dr. Willy Legrand is Professor at the IU International University of Applied Sciences in Germany with a specialization in sustainable management. He is the lead author of Sustainability in the Hospitality Industry: Principles of Sustainable Operations (4 th ed., 2023, Routledge) and of Critical Questions in Sustainability and Hospitality (2023, Routledge ). Prof Legrand chairs the Hospitality Net World Panel on Sustainability in Hospitality where 100+ industry experts regularly interact with the aim is to get sustainability anchored more than ever into the business conversation and decision-making. He sits on multiple journal and professional boards and is the co-editor of the Journal of Global Responsibility. He is currently working on two new edited handbooks on (1) ESG in Hospitality & Tourism and on (2) Regenerative Tourism and Hospitality. |
![]() |
A sustainability-focused educator and consultant with 25 years’ experience in tourism, hospitality and training, Sarah Habsburg’s expertise lies in developing tailored sustainability solutions, creating engaging educational programs, and leading transformative projects in the hospitality sector. Sarah built and ran a backpacker’s lodge in Chile’s adventure tourism capital, Pucón, managed a luxury 5-star lodge in the same destination, and worked as a Skills and Competency Advisor for the government programme Chile Valora before relocating to Austria in 2019. She then led the development and implementation of a global sustainability staff training programme for hospitality businesses at WISE Sustainability while also continuing to offer tailored, practical support to SME tourism accommodation owners and lecturing part-time at FH Öberosterreich. |
![]() |
Nicolas Dubrocard is an international expert in sustainability for hospitality. During the past fifteen years he has audited more than three hundred properties in forty countries for various certifications such as Green Globe, Travelife, Green Key, The PLEDGE on Food Waste, Blue Flag. He has participated to create new standards: Single Use Plastic Free, Sustainable Spa and Wellness, Asian Captive Elephant Standards, Sustainable Glamping. He is also regularly teaching in France (Institut Lyfe, Ecole Ducasse) and Germany (IU). His current focus is food waste management and the creation of sustainability performance indicators. |
![]() | Willy Legrand Moderator |
![]() | Sarah Habsburg-Lothringen Panelist |
![]() | Nicolas Dubrocard Panelist |
Introduction/ModeratorWilly Legrand
Presentations by Speakers/Panelists Sarah Habsburg / Nicolas Dubrocard
Cultural Break
Discussion and Q/A
RapporteurMalcolm Cooper
Concluding RemarksJafar Jafari / Kazem Vafadari
- days
- Hours
- Minutes
- Seconds
Future webinars
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May, 2025
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Jun, 2025
Details & Registration
Past webinars
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