Volume 8:

Special edition in Portuguese: O paper das redes microempresariais


Os microempreendedores turísticos, pela natureza do seu pequeno tamanho e escassos recursos, sentem dificuldades para que os seus interesses sejam considerados pelos líderes das suas comunidades e por possíveis parceiros comerciais no setor. Apesar do facto que as experiências e serviços que prestam aos turistas fazem destinos mais genuínos e competitivos, a elevada competitividade do mercado põe-lhes dificuldades em penetrar o mercado. Por estas razões, microempreendedores beneficiam muito de redes microempresariais que representam os seus membros em processos de política e planeamento dos destinos, e que coordenam esforços de marketing associativo. O objetivo deste webinar é dar visibilidade ao papel crítico das redes microempresariais em ajudar os seus membros a lidar com e pivotar em resposta às novas demandas da pandemia COVID-19. Este webinário vai começar com breves apresentações de dois microempresários, relatando as formas como as redes microempresariais melhoraram sua resiliência. Essas apresentações então servir de estímulo para pesquisar as percepções de um grupo de líderes na indústria, governo e academia.

Microentrepreneurs, by the nature of their small size and scarce resources, tend to struggle to get their interests heard by community and industry leaders and to get noticed by the market. As a result they tend to benefit greatly from business networks that pursue associative marketing and collective bargaining. The purpose of this webinar is to bring visibility to the critical role of microentrepreneurial networks in helping their members cope with and pivot in response to the changing demands of the COVID-19 pandemic. The webinar will begin with brief presentations by two microentrepreneurs relating the ways in which business networks have improved their resilience. These presentations will then serve as stimuli to poll the insights of a select group of industry, government and academia leaders.

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Duarte B. Morais
Duarte Morais​​ - Moderator

Duarte Morais

Morais is an Associate Professor of Sustainable Tourism and a Tourism Extension Specialist at North Carolina State University. He is also the lead in(ve)stigator of People-First Tourism Lab, a participatory action research collective started at NC State and now involving researchers and community development partners globally (P1tLab.ncsu.edu).

Morais supports small communities and microentrepreneurs across the State of North Carolina and internationally. Morais integrates the insight and energy of an increasingly rich team of scholars in disciplines ranging from Cultural Anthropology, Humanitarian Engineering, Social Business, Community Psychology, Design, and Computer Science. His disciplinary home is Social-psychology and through this lens he investigates how tourism microentrepreneurship is developed and how it may affect host communities ability to harness economic opportunity in their own terms.

Andreia Roque​ - Moderator

Andreia Roque

Andreia Roque is a specialist in Public Policy and Rural Development that works in strategic projects of Rural Tourism, Sustainability, Environmental Responsibility and Private Natural Heritage Reserves.

Roque has a PhD in Health and Environment, a Master in Administration with specializations in Rural Administration, and in International Administration. She is an Agronomist Engineer and Tourism Extension specialist with experience in environmental planning in protected areas, territorial development, environmental indicators and rural tourism by (UN/UNDP) and (IICA/OEA). Coordinated the IDESTUR – Sustainable Development and Rural Tourism Institute (Brazil) leading rural territorial development plans in Latin America serving the private sector, state governments, municipalities, development banks and international organizations.

Apolónia Rodrigues​ - Moderator

Apolónia Rodrigues

Apolónia Rodrigues is the founder and creator of the destination brand Dark Sky® and Dark Sky® Alqueva and President of the Rede de Turismo de Aldeia do Alentejo, Portugal. She has occupied leading roles on various EU funded projects linked to the European System of Tourism Indicators (ETIS) for sustainable practices and destination management, the Tourism Sustainability Group (TSG) that developed the Agenda for the European Sustainable and Competitive Tourism, the Eureka European Tourism Advisory Committee, and the Task Force Indicators created by the Network of European Regions for Sustainable and Competitive Tourism (NECSTouR). Apolonia has won numerous awards for her role in creating new destinations and future trends in sustainable tourism, the latest being a Tourism Oscar from the World Travel Awards as Europe´s Responsible Tourism Award in 2019.

Marcela Moro - Panelist

Marcela Moro

Since 2013 Moro has held the position of Director of Tourism in Jundiaí, São Paulo. She is a consultant in tourism development projects. She was president of the Jundiaí Tourism Council and coordinator of the Rural Tourism Program at SESCOOP, instructor at Senar, and consultant at SEBRAE, in São Paulo. She was a consultant specialized in Rural Tourism and Benchmarking at the Ministry of Tourism. She has developed the methodology for the Quality Label in Rural Tourism of the Fruit Circuit. Coordinates the Fruit Circuit’s actions and is responsible for organizing the Jundiaí Grape Festival and structuring the local Tourist Routes. In 2016, she received the national AMBITUR award as Outstanding Bachelor in Tourism, representing the state of São Paulo.

Teresa Mizon​​ - Panelist

Teresa Mizon

Originally from Lisbon, Mizon graduated in Hotel Management from the American Hotel and Motel Association. As a teenager in South Africa she grew the conviction that “We are what we eat” and developed a passion for Orientalism. In Madeira, along with a career in the area of radio and television production, she studied several complementary therapies and fulfilled the dream of various trips to the Far East. Upon completing the Macrobiotics curriculum (3 years) at the Institute of Macrobiotics of Portugal and the Specialization in Counseling and Communication of IMP, she did not hesitate for a minute to devote herself full time to Macrobiotics. She promotes culinary workshops, food counseling and lifestyle consultations. She was a consultant and coordinator of the Macrobiotics department at the Sha Wellness Clinic in Alicante, Spain. After a stay in Moçambique, she and her husband chose the Alentejo region to live and in 2018 they fulfilled the dream of founding the Casa da Cumeada with the vision of becoming a pole of self-development, health and well-being.

Valéria Andrade de Thomaz​ - Panelist

Valéria Andrade de Thomaz

Valéria Andrade de Thomaz, graduada em Comunicação Social pela Universidade Anhembi Morumbi e mestre em turismo pela Universidade de São Paulo – Escola de Artes, Ciências e Humanidades. Foi empresária da área de comunicação e também em agência de turismo receptivo. Desde 2017 está docente em turismo no Senac Jundiaí, atuando em diversos cursos e programas como Regionalização do turismo, Destino turístico inteligente, Turismo na escola, Desenvolvimento do turismo, Design de experiências turísticas, Turismo na prateleira, Roteiros turísticos e Movimento e mapa das mulheres do turismo rural. Atividades voluntárias no turismo incluem ser Presidente do Conselho Municipal de Turismo de Atibaia (2014 – 2016), e ser Presidente do Atibaia e Região Convention & Visitors Bureau (2010 – 2014).

Eduardo Basso​ - Panelist

Eduardo Basso

Eduardo Basso is the President of the European Network of Places of Peace (ENPP) since 2010, an association that brings together places in Europe where Peace Treaties were signed and that currently includes members from 9 European countries, from Portugal to Turkey. Under his direction, ENPP has been increasing its visibility in Europe and in 2012 created the Places of Peace Route (http://placesofpeace.eu/destinations/), a route that focuses on sustainability to promote the European places where Peace Treaties were signed and which is currently a candidate route for Cultural Route of the Council of Europe.

Jakson Renner  - Panelist

Jakson Renner

Renner is a professor at the Universidade Estadual do Ceará in Brasil and at the Universidade da Coruña UDC in Spain. He earned a doctoral degree in Tourism Planning from the Universidade da Coruña, Spain. He conducted a post-doc as principal investigator of the project “Innovation in community tourism networks and their contribution towards regional development,” and was the leader of the research group: Turismo, Economia e Sustentabilidade. His research interests are centered on the socio-economic impacts of tourism: i.e., the economics of sustainable tourism; Turism, local development and sustainability; Tourism and social responsibility; Communication and image of tourism destinations; Gender studies in tourism; Heritage tourism.

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Áurea Rodrigues ​ - Panelist

Áurea Rodrigues

Aurea Rodrigues has a PhD in Tourism from the University of Aveiro. She is an assistant professor in Tourism Studies at the University of Évora and an affiliate researcher at CIDEHUS from that university. She collaborates as a researcher for Dark Sky Alqueva and she is president of the scientific council of the European Network of Places of Peace. Rodrigues has collaborated internationally in research activities in the USA with Pennsylvania State University and the University of California, Berkeley, and in Italy with the University of Siena. Her main research interests are astrotourism, sustainable rural tourism development, consumer behavior in tourism, and marketing. She has authored and co-authored chapters in books, articles in national and international journals, and has made various communications and lectur

Adao de Jesus Goncalves Flores ​- Panelist

Adao de Jesus Goncalves Flores

Adão Flores holds a PhD in Management, with a thesis about ”Tourism Destinations Management – the case of Algarve”and is an Assistant Professor at the Faculty of Economics in the University of Algarve, where he teaches Tourism Policy and Strategy, Entrepreneurship, and Qualitative Research Methods. He is member of CINTURS, Research Center for Tourism Sustainability and Wellbeing, where develops research in sustainability issues and ecosystems for tourism entrepreneurship. In the last 15 years he developed several sustainability-focused research projects, knowledge transfer processes and getting close to problems and dynamics of local businesses and best practices in tourism destinations. European projects like FAST-LAIN (business networks for sustainable tourism), WEALTH (promoting local sustainable economic development), TRIANGLE (European knowledge alliance for sustainable tourism research for education masters and training) and SUSTOWNS (developing sustainability in small and medium towns of the Mediterranean area) sum-up that intense activity.

Poster Volume 8
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