Creating and Marketing Tourism Values for Communities through Local Foods
14 August 2021 @10am (Girona, Spain)
This webinar discusses how local heritages and identities can be utilized to create opportunities for tourism in communities through local foods. The benefits of food tourism go far beyond just marketing and destination branding. Local food contributes to sustainable economic systems and resilience. Participants in food tourism engage in meaningful culinary experiences which provide a “taste” of the local culture and identity through cuisine. In particular, food tourism experiences draw heavily on a place’s social and natural resources which provide the foundations from which visitors can taste the foodscapes attached to a unique land and, at the same time, foster both self and community wellbeing. The webinar would include stories of places where food tourism has worked to the advantage of the host community and its visitors.