Volume 12:

Branding Small Communities Using International Certifications


The title of this presentation is “Branding small communities using international certifications”. Japanese small communities are struggling with declining and aging population. In rural areas, the average age of farmers are over 65 years old and many of them do not have successors. Thus, uncultivated farmland and vacant houses are increasing that result in destruction of the landscape. In metropolitan areas, the declining and aging population also occurs. Therefore, revitalization of small communities is an important issue in Japan. Branding communities is one of the ways to revitalize communities and many communities in Japan try to improve their brand images using international certifications. In this presentation, we look at Japanese communities that try to improve their brand images using UNESCO’s World Heritage and FAO’s Globally Important Agricultural Heritage Systems.

This event has an English/Japanese interpretation.

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Small community tourism development in Sri Lanka

Dr. Yukio Yotsumoto 1
Yukio Yotsumoto​​ - Moderator

Yukio Yotsumoto

Yukio Yotsumoto is a professor of Asia-Pacific studies at Ritsumeikan Asia Pacific University in Japan. He received a bachelor’s degree in economics (Soka University, Japan), a master’s degree in agricultural extension education (The University of Georgia, USA) and a Ph.D. in sociology (The University of Kentucky, USA). He is interested in rural development and tourism.

Jafar Jafari
Jafar Jafari​ - Moderator

Jafar Jafari

Jafar Jafari is Founding Editor, Annals of Tourism Research; Chief Editor, Tourism Social Science Series; Co-Editor, Bridging Tourism Theory and Practice; Co-Editor, Encyclopedia of Tourism; Co-Founder, TRINET; Founding President, International Academy for the Study of Tourism; Co-Founding Editor, Information Technology & Tourism; and Co-Founding President Tourism Intelligence Forum.

Dr. KUBO Takayuki
KUBO Takayuki​ - Panelist

KUBO Takayuki

Professor/Tourism & Hospitality Field Leader, Ritsumeikan Asia Pacific University (APU).
Ph.D(Economics, Chuo University), M.Arch(Cornell University), First-class Architect, Visiting Lecturer, Meiji University Graduate School of Governance Studies.
After working overseas, he worked as a senior researcher at the Fukuoka Asian Urban Research Center, a policy think tank in Fukuoka City. He has been with APU since 2017 and has been engaging in research and education aimed at the sustainable development of the Oita region by enhancing tourism through industry-academia-government collaboration.

Dr. Manabu Komura 1
Manabu Komura - Panelist

Manabu Komura

Manabu Komura is an associate professor of School of International Studies at Utsunomiya University in Japan. He received a Ph.D. in Human Sciences (Osaka University, Japan). He is interested in relations between global values (nature conservation, world natural heritage etc.) and local values in daily life of local societies. His study regions are remote islands and world natural heritage sites (Minami Daito island, Ogasawara islands, Iriomote island, and Shiretoko in Japan.

Mr. Kiichiro Tada 1
Kiichiro Tada - Panelist

Kiichiro Tada

Kiichiro Tada is a nationally known leader of rural revitalization. He holds various positions such as: Secretary General of Shunran no Sato Executive Committee, Chairman of Noto Town Green Tourism, Oku Noto Regional Subcommittee Vice Chairman in Ishikawa Green Tourism Study Group, and Chairman of Oku Noto Children’s Agriculture and Fishing Village Exchange Project Acceptance Council.

Dr. Kazem Vafadari 1
Kazem Vafadari - Panelist

Kazem Vafadari

Director of International Center for Asia Pacific Tourism (iCAPt); academic director of the Kunisaki city research center for world agriculture heritage, Oita, Japan and Division Head, Graduate school of Ritsumeikan Asia Pacific University (APU) Tourism and Hospitality (THP) Beppu, Japan. He worked with United Nations University and Kanazawa University in Japan before joining APU in 2011. He is an expert on Tourism and natural resource management and tourism applications of agriculture heritage landscapes. His research background also includes community building and rural revitalization and destination branding.

Poster Volume 12
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