The Thompson Okanagan Tourism Association (TOTA) is a not-for-profit society governed by the BC Societies Act. We are an industry-led organization, governed by an elected Board of Directors, who represent and support business and community tourism interests throughout the Thompson Okanagan region.
TOTA is one of six regional tourism organizations in the province of British Columbia that work under the Super, Natural British Columbia brand as an official representative of Destination British Columbia, and whose mandate includes destination development and marketing.
Its mission is to stimulate ongoing sustainable growth by embracing the value of tourism through community engagement, innovative leadership in promoting authentic experiences, and inspiring creative collaboration.