SCoT Satellite webinar 3:

Working Together with Local Communities and Governments for a Better Destination Management Through UNWTO.QUEST


14 July 2021 @ 19:30 (Tokyo Time) 

These webinar series aims to make you more familiar with the UNWTO.QUEST quality certification system. In this first volume UNWTO expers focus on and explain the principles, background, and applications of destination management, the role of the Destination Management Organizations (DMOs) and UNWTO.QUEST to see how it benefits destinations and helps local communities, governments, private sector and academia to work together more efficiently to manage destinations. You should join us if you would like to explore the UNWTO.QUEST quality certification system itself, and what UNWTO is doing in the area of destination management and the role of DMOs in destination management. In the following webinars, UNWTO.QUEST certified DMOs will share their successful stories and experiences and we can learn how UNWTO.QUEST has enhanced their governance and strengthened their institutional capacity to manage their destinations even more efficiently and thus contribute to their competitiveness and sustainability.

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Kazem Vafadari
Kazem Vafadari - Moderator

Kazem Vafaradi

Director of International Center for Asia Pacific Tourism (iCAPt); academic director of the Kunisaki city research center for world agriculture heritage, Oita, Japan and Division Head, Graduate school of Ritsumeikan Asia Pacific University (APU) Tourism and Hospitality (THP) Beppu, Japan. He worked with United Nations University and Kanazawa University in Japan before joining APU in 2011. He is an expert on Tourism and natural resource management and tourism applications of agriculture heritage landscapes. His research background also includes community building and rural revitalization and destination branding.

Sonia Figueras - Panelist

Sonia Figueras

Sònia Figueras, tourismologist and teacher by training, has more than 20 years of experience in education and 15 in tourism. Since 2004, she has worked at the UNWTO Academy for the 159 UNWTO Member States, the 92 education and training centers of the UNWTO.TedQual network and the DMOs of the UNWTO.QUEST network. Currently, as Program Manager, she leads and develops new projects of this organization, including the UNWTO.QUEST programme for Tourism Destination Management Organizations.

Foto bio
Patricia Carmona - Panelist

Patricia Carmona

Patricia Carmona holds a Degree in Law by Alcalá de Henares University, Spain, and a Master in International Business Management. She works in the World Tourism Organization (UNWTO) since October 2015, currently as Senior Specialist in the Tourism Market Intelligence and Competitiveness Department in the areas of policy and governance, tourism competitiveness, destination management and rural development and tourism. Patricia Carmona has more than 15 years of professional experience and worked as Senior Consultant in ICEX Spain Trade and Investment during 7 years. Between 2006-2008 she worked as International Consultant in the Legal Office of the Food and Agriculture Organization (FAO). She is Spanish national and speaks fluently Spanish, English, French and Italian.

Awad Alyamany
Awad Alyamany -  Interpreter

Awad Alyamany

Awad Alyamany, a Palestinian MA student at Ritsumeikan Asia Pacific University (APU) Beppu-Japan. He has been engaged in Tourism Sector since 2012. Currently, he is working at Jericho Tourist Center – Palestine.


  • Welcome remarks

    Jafar Jafari

  • Introduction

    Kazem Vafadari

  • Presentations by speakers/panelists

    Sonia Figueras

  • Patricia Carmona

  • Cultural break

    Cultural Intermission: a short representative video.

  • Discussion and Q/A

    Participants and Panelists

  • Conclusion



Sat 3
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