Past webinars

Volume 36

한국의 대표적인 관광축제가 지역에 미치는 영향
이번 webninar 에는 배재대학교 정강환 교수님이 좌장으로 3분의 패널분들을 모시고 한국의 대표적인 관광축제라 할 수 있는 보령머드축제, 진주남강유등축제의 사례를 통해 관광축제가 개최지역에 미치는 다양한 영향에 대하여 알아보는 시간을 갖고자 하며, 인천시와 군산시의 사례를 통하여 축제와 이벤트가 도시재생에 미치는 영향에 대하여 알아보고자 한다.
Regional Impacts of Korea’s Representative Tourism Festivals
This webinar, chaired by Professor Gang Hoan Jeong of Baeje Paichai University, serving as a consultant of Culture, Sports and Tourism (Korea) discusses effects of cultural festivals on the host region. It includes presentation of various cases, such as the representative festivals of South Korea, Boryeong Mud Festival and Jinju Namgang Yudeung Festival, followed by panel discussion on socioeconomic effects of festival and event on urban regeneration and community development with Incheon and Gunsan as examples.

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Volume 35

Glocalızatıon of the Tourısm Industry
The tourism industry of today is shaped by Anglo-Western world, a trend which has suppressed the distinctiveness of local peoples and destinations. The host cultures, languages, and practices are often silenced, with diversity and creativity discouraged. This globalization process is driven mainly by the formal sector in tourism, but about 60% of hospitality/tourism businesses are in the informal sector. Without recognizing their resources and involvement in tourism, how can the national importance and function of the industry be assessed? How can tourism provide authentic experiences in this globalized industry? How can tourism continue playing its peacemaking role in our global village? Having this in mind, further to our former webinar in Turkish (see Volume 19 – SCOT Webinars), we have decided to host another panel on the glocalization of tourism in English to reach the wider international community. This webinar discusses the ambivalence of locality/informality in the tourism industry and suggests the way forward.

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Volume 34

Tourism gig economy in small communities
New forms of temporary, hyper-flexible, employment (i.e., gigs) have become prevalent in many economic sectors. Tourism is at the forefront of this trend with prominent web platforms such as Uber, Airbnb, and ToursByLocals disrupting formal retail monopolies. Advocates highlight the freedom and flexibility afforded by the gig economy, and detractors stress the precarious and undignified character of gig livelihoods. Rural communities have a dire need for innovative livelihood strategies, especially with the onset of COVID19, but implications of the gig economy in small rural host communities remain under-examined. Consequently, this webinar highlights how web platforms, microentrepreneurs and communities are adapting to rapid changes in the tourism gig economy in their interconnected journey towards recovery.

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Satellite V 9

I want to see faces, not just places: hospitality in action
Hospitableness, host sincerity and friendliness of locals are recognized by many international travelers as comprising a major determinant of better tourism experiences. Hospitableness is a societal trait in almost all countries but is valued more in some destinations since it is embedded in their cultures—in which people conceive hospitality as a normative value system that underlies social practices. This webinar unveils the potentials of hospitable cultural traits as intangible assets for tourism development via different examples. The panel will discuss how the host community can bring outrooted colors of hospitality whereby ordinary locals “dish out” hospitableness in a more “localized” manner. Join us especially if you have missed pleasant human interaction and unique travel experiences during the recent pandemic.
خواهد که رخت بیند، هر چند سرا نیک است: مهمان نوازی در طبق اخلاص
نزد بسیاری از مسافران بین المللی، مهمان دوستی، صمیمیت، و رفتار دوستانه جامعه میزبان عنصری محوری در ارتقای تجربه سفرهایشان محسوب می شود. مهمان دوستی از خصلت های اجتماعی همه کشورها است. در عین حال، در برخی مقاصد گردشگری، مهمان دوستی در فرهنگ جامعه نهادینه است و پسندیده تر انگاشته می شود. در چنین جوامعی، مهمان نوازی زیربنای تعاملات اجتماعی و حایز جنبه های ارزشی و هنجاری است. وبینار پیش رو، ضمن ارایه نمونه های مختلف، از پتانسیل ویژگی های فرهنگی مهمان دوستانه به مثابه سرمایه ناملموس توسعه گردشگری پرده بر می دارد. اعضای پانل به ابعاد مغفول مهمان نوازی در صنعت گردشگری می پردازند و همچنین راهکارهایی برای برانگیختن مهمان دوستی عرضه می کنند. این راهکارها محلی هستند و از منظر فرهنگی مورد بحث قرار می گیرند. از شما دعوت می کنیم در این وبینار به ما بپیوندید و در بحث ها شرکت کنید، به خصوص اگر در این دوره بحران همه گیر دلتان برای تعاملات انسانی دلپذیر و تجارب منحصر به فرد سفر تنگ شده است.

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Volume 33

END OF EXCESSIVE TOURISM?
Perspectives on Sustainability of (mass)Tourism
Mobility has been challenged by Covid-19, transportation systems paralyzed, and international border closed—with carefree travel in a distance. Since past “excess” in tourism is subjected to criticism and because post-pandemic tourists would be stressed by crowds, destinations have no choice but to rethink their futures. Tourism needs to be directed by novel steering systems. With sustainability taken seriously and existing business models considered ineffective, feedback is needed to guide development of tourism experience. This webinar discusses whether some of the “old normal” practices can return, whether new and more sustainable forms of (mass)tourism—coupled with resiliency and guided by transformational forces—can be nested in small and large-scale destinations. The discussion will be complemented with Q/A exchanges between panelists and participants.

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Volume 32

RECIPROCAL ALTRUISM AND TOURISM
Cooperation and Trust (or not) in Guest-host Interactions
Cooperation has long been a topic of interest in tourism studies research in regional development, alliance, and marketing contexts based on social science approaches. However, evolution and natural selection offer a much different perspective. This webinar explores the dimensions of the evolutionary theory of reciprocal altruism, particularly why we are altruistic towards others and how cooperation and trust emerge between people over time—or not. The nature of tourism, i.e., limited interactions based on restricted periods of time, stands in the way of cooperation with implications at several scales. Here, we explore reciprocal altruism through themes such as volunteer tourism and protected areas to understand tourism impacts. This perspective offers a far deeper explanation of human nature tied to tourism that is largely missing in the literature.

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Satellite V 8

Trabajando junto con las comunidades locales y los gobiernos para una mejor gestión de los destinos a través de UNWTO.QUESTLecciones de la Agencia Córdoba Turismo con la Certificación UNWTO.QUEST
La Agencia Córdoba Turismo Sociedad de Economía Mixta es la organización de gestión de destino de la Provincia de Córdoba – Argentina. Su capital está compuesto por aportes del sector público y del sector privado. Le corresponde a dicha Agencia organizar, orientar, promover, coordinar la actividad turística y su desarrollo en la Provincia de Córdoba; y entre sus funciones hay:
-Incrementar su incidencia en el producto bruto provincial;
-Posibilitar la participación en el ejercicio del turismo de todos los sectores -sociales;
-Proteger y desarrollar el patrimonio turístico en sus aspectos naturales y culturales;
Proteger y desarrollar los recursos humanos abocados a la actividad turística, la calidad de los servicios y la infraestructura turística.
Working Together with Local Communities and Governments for a Better Destination Management Through UNWTO.QUESTLessons from Agencia Córdoba Turismo with the UNWTO.QUEST Certification
The Córdoba Tourism Society Economía Mixta Agency is the destination management organization of the Province of Córdoba in Argentina. Its funding is provided by contributions from the public and private sectors. The Agency organizes, guides, promotes, and coordinates tourism activity for the development of the Province of Córdoba. The organization’s objectives include:
-Increasing the provincial gross domestic product;
-Promoting inclusion and involving all social sectors in tourism activities;
-Protecting and developing natural and cultural heritage through tourism;
-Protecting and developing tourism human resources, the quality of services and tourism infrastructure in the province.

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Volume 31

Current and future issues of tourism in the Arab region
The Arab region has always been a worldwide destination for tourism since ancient civilizations. Destinations such as Egypt, Iraq, and Palestine have received international visitors for thousands of years now. However, over the last few decades, thoughts about Arab tourism have been – to some extent – unclear, whether we are talking about the Arab region as a tourism destination or Arab tourists visiting international destinations. This webinar is trying to shed more light on Arab tourism from a local perspective.

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Satellite V 7

Trabajando junto con las comunidades locales y los gobiernos para una mejor gestión de los destinos a través de UNWTO.QUESTLecciones de la Fundación Mallorca Turisme con la Certificación UNWTO.QUEST
La Fundació Mallorca Turisme es una entidad 100% pública, sin ánimo de lucro, integrada en el Consell de Mallorca.Su finalidad es fomentar la promoción turística de la isla en los mercados nacionales e nternacionales, así como la creación de producto turístico, la gestión de servicios turísticos en general, y toda actividad que tenga por objetivo promover el turismo en la isla.El órgano de gobierno y de representación de la FMT es el Patronato. Asimismo, se cuenta con un Consejo Asesor de Turismo cuya función es asesora y consultiva.Entre las principales acciones que la fundación lleva a cabo para materializar su cometido destacan la organización y participación en encuentros promocionales turísticos, nacionales e internacionales; la proyección exterior de la imagen de Mallorca como plató audiovisual y destino de turismo cinematográfico, a través de la Mallorca Film Commission; así como la colaboración con los distintos agentes turísticos, públicos y privados, para la coordinación de actuaciones de promoción y consolidación de los diferentes productos turísticos.
Working Together with Local Communities and Governments for a Better Destination Management Through UNWTO.QUESTLessons from Foundation Mallorca Turisme with the UNWTO.QUEST Certification
The Fundació Mallorca Turisme is a 100% public, non-profit entity, integrated into the Consell de Mallorca. Its purpose is to promote the island’s tourist promotion in national and international markets, as well as the creation of a tourist product, the management of tourist services in general, and any activity that aims to promote tourism on the island. The governing and representative body of the FMT is the Board of Trustees. Likewise, there is a Tourism Advisory Council whose function is advisory and consultative. Among the main actions that the foundation carries out to materialize its mission are the organization and participation in national and international promotional tourism meetings; the exterior projection of the image of Mallorca as an audiovisual set and destination for film tourism, through the Mallorca Film Commission; as well as collaboration with the different public and private tourism agents, for the coordination of actions to promote and consolidate the different tourism products. This webinar is in Spanish with simultaneous interpretation in Japanese and English

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Volume 30

Dark skies can brighten community futures
Rural communities are characterized by low population density and the absence of infrastructure that causes light pollution which makes them suited for astrotourism, a sector that enjoyed exponential growth during the COVID19 pandemic. However, astrotourism can be yet another mechanism for industry oligopolies to colonize economically depressed rural areas under the guise of sustainable tourism. Consequently, the purpose of this webinar is to highlight how smart communities around the world have attempted to develop astrotourism in their own terms to seek endogenous community development and equitable and sustainable prosperity. This webinar includes academic and industry presentations about strategies that can assist communities in a path towards self-determined recovery.

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Satellite v 6

Tourism for Inclusive Growth; Models, practices, and learnings
Monday 27 September is World Tourism Day 2021 with the theme of “Tourism for Inclusive Growth”. But how is this possible when the COVID-19 has had such a massive socioeconomic impact, everywhere., with marginalized groups and the most vulnerable have been hit hardest of all. Nevertheless, while the pandemic has hit the “pause button”, for us to think and plan for the type of tourism to come. Inclusive growth creates employment opportunities and helps in reducing poverty. It provides equality of opportunity for all, empowering people through education and skill development. This webinar provides a series of case studies from projects that target “Tourism for Inclusive Growth”. It focuses on successful projects and their operation, the training involved, and the outcomes to be expected.

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Volume 29

WOMEN IN TOURISM EXPLORING CHALLENGES AND EMERGING OPPORTUNITIES
Women contribute 54% of the tourism workforce internationally. Despite this, however, they still face challenges in terms of bridging gender-based wage gaps, breaking gender stereotypes, and increasing their role in management in their communities. Given this backdrop, this panel discussion aims to answer questions such as “What is the role of women in promoting sustainable tourism in small communities? What are the challenges they face? What are the opportunities for them to be empowered through tourism?” In further exploring the role of women in pursuing the sustainability of tourism, this webinar aims to explore the issues, challenges, and opportunities faced by them in the industry. The sustainability of tourism in fact depends on boosting the social status of women and the role that they play in decision-making and livelihood planning in their communities and this industry.

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Volume 28

QUALITY OF LIFEWellbeing of the Host Community
This webinar discusses the quality of life (QOL) – wellbeing research and applications from the perspective of residents of host communities. Although their perspective of tourism development and its impact on QOL has received some attention, there is relatively limited research that sheds light on impacts of tourism development on QOL . The scope and range of issues suggest that the topic is multidimensional, highly complex, and poses community challenges. The panelist seek to explore what the nature of the reciprocal link between tourism development and QOL is and offers practical solutions, guidelines, and future directions for communities seeking to further develop their tourism potential or sustain their tourism activities without impinging on the QOL of their stakeholders.

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Volume 27

Гастрономия как новый двигатель туризма на Шелковом пути в Центральной Азии
Гастрономия представляет собой важный элемент местной культуры и самобытности, и в ней заложен существенный потенциал для усиления туристского предложения дестинаций Шелкового пути. На примере трех дестинаций Шелкового пути – Кыргызстана, Таджикистана и Узбекистана, этот вебинар рассмотрит развитие гастротуризма в регионе Центральной Азии, его достижения и вызовы. Он также рассмотрит, что нужно сделать, чтобы богатое гастрономическое наследие региона Шелкового пути стало драйвером для восстановления ответственного и устойчивого туризма после Covid-19 в интересах местных сообществ и путешественников.
Gastronomy as a new Driver of Tourism along the Silk Road in Central Asia
Food is an important element of local culture and identity and has significant potential to enhance the attraction of Silk Road destinations. Using the example of three destinations – Kyrgyzstan, Tajikistan and Uzbekistan, this webinar will examine the development of gastronomic tourism in the Central Asian region, its achievements and challenges. It will also consider what needs to be done to ensure that the Silk Road region’s rich gastronomic heritage is a driver for the recovery of responsible and sustainable tourism after Covid-19, for the benefit of local communities and travelers.

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Satellite V 5

Trabajando junto con las comunidades locales y los gobiernos para una mejor gestión de los destinos a través de UNWTO.QUEST lecciones de la experiencia de Punta del Este con la Certificación UNWTO.QUEST
En este seminario, estaremos compartiendo la experiencia vivida por la primer OGD que recibió la Certifiación UNWTO.QUEST en el mundo; el Punta del Este Convention & Visitors Bureau de Uruguay.Los propios protagonistas serán los expositores que mediante sus vivencias, nos relatarán sus desafíos, las oportunidades que detectadas gracias al trabajo realizado por más de dos años previos a lograr la certificación.Los beneficios de la certificación, van mucho más allá del marketing del destino. Las herramientas que presenta la misma son de un valor fundamental para lograr el desarrollo del destino de manera ordenada, alineando el trabajo en conjunto de públicos y privados en pos de un fin común.El webinar incluirá la participación de referentes tanto del gobierno local como del sector privado que transmitirán el proceso para lograr la certificación QUEST y los resultados proyectados gracias a la misma.
Working Together with Local Communities and Governments for a Better Destination Management Through UNWTO.QUESTLessons from Punta del Este’s experience with the UNWTO.QUEST Certification
In this seminar, we will be sharing the experience lived by the first ever DMO to receive the UNWTO.QUEST Certification; the Punta del Este Convention & Visitors Bureau of Uruguay. The protagonists themselves will be the panelists who, through their experience, will tell us about the challenges and the opportunities that they had for more than two years prior to achieving the certification. The benefits of certification go far beyond destination marketing. The tools it presents are of fundamental value in developing a destination in an orderly manner, aligning the joint work of the public and private sectors in the pursuit of a common goal. This webinar benefits from the participation of referents from both local government and the private sector who will discuss the process to achieve QUEST certification and the projected results thanks to this great honor.

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Satellite V 4

بازاریابی گردشگری با استراتژی و خط مشی جدید
صنعت گردشگری در دوره پسا کرونا به کدام سو خواهد رفت؟ این سوالی است که ذهن بسیاری از فعالان گردشگری را به خود مشغول کرده. علیرغم تمامی تاثیرات منفی همه‌گیری، این دوران دشوار فرصتی را برای بازنگری در حوزه گردشگری فراهم نموده است. بسیاری از مقاصد با استفاده از این فرصت به شناسایی نقات ضعف و قوت پرداخته تا خود را از نو بسازند. حال با انجام واکسیناسیون، ارتقای ایمنی و کاهش محدودیت‌ها در برخی نقاط، این صنعت جانی دوباره گرفته است و بسیاری از مقاصد گردشگری به رقابت در جذب گردشگران می‌پردازند. هر چند باید توجه داشت که شرایط حاکم از زمان شیوع کرونا توام با شکاف میان ملت‌ها، دهکده جهانی را متزلزل کرده است. در شرایط کنونی جهانگردی می‌تواند نقش بسیار مهمی در ترویج صلح و آرامش با برقراری ارتباط بین اقوام، فرهنگها و کشورهای مختلف ایفا کند. لذا با بهره‌برداری از تجربیات جدید، این وبینار با نگاهی به توسعه پایدار به بررسی راهکارهای اجرایی برای توسعه و ارتقای جایگاه مقاصد گردشگری می پردازد
New Marketing Strategies to Rebuild Tourism for the Future
What trends are awaiting the tourism industry as the world gradually reopens its doors? This is a billion-dollar question asked by many. Destinations are using this lull in tourism to identify their strengths and weaknesses, with the intent of nesting a prosperous industry. But tourism, in addition to its economic strength, promotes movements among members of the global community presently distanced because of unfortunate Covid-19 and other political incongruities. Thus, in its full force, tourism has the capacity of promoting both peace and prosperity in our global village. Benefiting from recent international case studies and experiences, this webinar offers a roadmap—to rebuild a sustainable tourism industry for all.

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Volume 26

Creating and Marketing Tourism Values for Communities through Local Foods
This webinar discusses how local heritages and identities can be utilized to create opportunities for tourism in communities through local foods. The benefits of food tourism go far beyond just marketing and destination branding. Local food contributes to sustainable economic systems and resilience. Participants in food tourism engage in meaningful culinary experiences which provide a “taste” of the local culture and identity through cuisine. In particular, food tourism experiences draw heavily on a place’s social and natural resources which provide the foundations from which visitors can taste the foodscapes attached to a unique land and, at the same time, foster both self and community wellbeing. The webinar would include stories of places where food tourism has worked to the advantage of the host community and its visitors.

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Volume 25

小さなコミュニティの健康とウェルネス:最前線
4人のパネリストは、日本の地域保健分野での実践者としての経験を共有し、地元の人々や訪問者に提供されるサービスや医療に関する詳細を提供しています。プレゼンテーションでは、地域社会のストレス、職場や地域社会におけるメンタルヘルスサービスの開発方法、既存の天然資源、医療、心理サービスが個人と地域社会全体の幸福をどのように高めるかをカバーします。議論は、小さなコミュニティの人々とその訪問者のニーズに向いています。パネリストは、回復力を構築し、小さなコミュニティのメンタルヘルスの問題に対処する方法についての洞察を提供します。
Health & Wellness in Small Communities
Four panelists share their experiences as practitioners in the area of community health in Japan, providing details on the services and medical treatments offered to locals and visitors. Presentations will cover community stress, how to develop mental health services in the workplace and the community, and how existing natural resources, medical and psychological services enhance the wellbeing of individuals and the community as a whole. The discussion is oriented to the needs of people in small communities and their visitors. The panelists will provide insights on how to build resilience and deal with mental health problems in small communities.

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Satellite V 3

Working Together with Local Communities and Governments for a Better Destination Management Through UNWTO.QUEST
These webinar series aims to make you more familiar with the UNWTO.QUEST quality certification system. In this first volume UNWTO expers focus on and explain the principles, background, and applications of destination management, the role of the Destination Management Organizations (DMOs) and UNWTO.QUEST to see how it benefits destinations and helps local communities, governments, private sector and academia to work together more efficiently to manage destinations. You should join us if you would like to explore the UNWTO.QUEST quality certification system itself, and what UNWTO is doing in the area of destination management and the role of DMOs in destination management. In the following webinars, UNWTO.QUEST certified DMOs will share their successful stories and experiences and we can learn how UNWTO.QUEST has enhanced their governance and strengthened their institutional capacity to manage their destinations even more efficiently and thus contribute to their competitiveness and sustainability.

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Volume 24

Mountain Tourism and Community Development: Lessons from the Himalayas
The Himalayas region has a unique environment for mountain tourism. Its development dates back to the middle of the 20th century, popularized after George Mallory’s first climb. Its strategies favor adaptive livelihood for poverty alleviation, social inclusion, and cultural exchange. Developed mostly by local communities and labor resources, it engages Sherpas, Tibetans, or Indians as guides. The host’s participation in tourism is multi-dimensional, not limited to accommodation and catering outlets. The purpose of this panel of experts is to discuss topics related to mountain tourism and to provide experience-based insights and suggestions for sustainable development of small local communities through mountain tourism.

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Satellite V 2

چالش‌های منابع انسانی در پسا کرونابا نگاهی به تجربیات بین‌المللی
حفظ و بازآفرینی سرمایه‌های انسانی پس از دگرگونی‌های پرشتاب در فضای کسب‌وکار صنعت گردشگری در جهان امری اجتناب‌ناپذیر است. چگونگی مقابله با روند تغییرات ناشی از اپیدمی در محل کار، تاب‌آوری کسب‌وکارها و همچنین موضوع بازگشت کارکنان به محل کار، حفظ کارکنان فعلی و نیز بازآموزی، انگیزش و ارتقاء بهره‌وری منابع انسانی به یک مسئله مهم و حیاتی برای بسیاری از مدیران، کارآفرینان و برنامه‌ریزان صنعت گردشگری مبدل شده است. از این رو مدیران شرکت‌ها و مقاصد گردشگری در پی راهکارهایی بمنظور سازگاری با تغییرات ناشی از این بحران هستند که در این وبینار با نگاهی به تجربیات سایر کشورها در نحوه مواجهه با چالش‌های منابع انسانی و چاره‌ها برای عبور از این بحران، به بررسی راهکارهایی برای مدیریت بهتر این عرصه مهم در دوران پسا کرونا می‌پردازد و به ما نشان می‌دهد در مواقع بحران چگونه حرکت کرده و به‌پیش ‌بریم.

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Volume 23

Paris post-covid. Vers une nouvelle relation entre touristes et habitants locaux Post-Covid Paris: Towards a New Relationship between Tourism and Local Inhabitants
Les acteurs locaux du tourisme parisien se posent la question de la réinvention du tourisme dans le contexte de l’après-covid. La question centrale est celle d’un meilleur enracinement du le tourisme dans la ville, afin de « parvenir à se déconnecter de la dictature de la manne touristique afin d’éviter un tourisme hors-sol qui ne prend plus sa source dans la ville mais quasi exclusivement dans son passé et ses vieux clichés » (Ville de Paris, Assises du Tourisme Parisien).
Le Webinaire explore les conditions qui pourraient permettre un engagement renouvelé des habitants de la métropole parisienne dans le tourisme de l’après-covid, permettant une nouvelle mise en valeur des savoir-faire, de la culture et du patrimoine et de l’art de vivre.

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Volume 22

The Inca Trail and its impact on community-based tourism
The Inca Trail (Qhapac Ñan in Quechua) with an extension of more than 30,000 kilometers, is considered the most extensive network of roads in pre-Columbian America. It was built to control the Inca empire and crosses six countries: Argentina, Chile, Peru, Bolivia, Ecuador, and Colombia. It was declared as a World Heritage Site by UNESCO in June 2014. There are sections still in use by the local population and others of great touristic interest. Throughout the region, many community-based and rural tourism organizations are established. In this webinar, various perspectives on the impact of Inca engineering on the surrounding communities, with applicable sustainability practices for community engagement discussed.

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Satellite V 1

تقاضای سفر در پساکرونا و تغییر الگوهای رفتاری گردشگران
با شیوع کرونا در جهان نه تنها صنعت رو به رشد گردشگری بلکه سایر عرصه های اقتصاد ی و کلیه ابعاد زندگی افراد دچار تغییرات شده است . با انجام واکسیناسیون و ارتقاء ایمنی و کاهش احتمالی محدود یت ها، انتظار می رود سفر و گردشگری جان دوباره ای یابد . در این رابطه آداب، رفتار و نیازها ی گردشگران در پسا کرونا به یک مسئله مهم و حیاتی برا ی بسیاری از مدیران و برنامه ریزان گردشگری مبدل شده است . از این رو مدیران شرکت ها و مقاصد گردشگری باید به دنبال راهکارها یی به منظورسازگاری با تغییرات احتمالی سبک سفر و رفتار گردشگران باشند . لذا این وبینار با نگاهی به تجربیات بین المللی به منظور دستیابی به راهکارهایی برای مدیریت بهتر، به بررسی الگوها ی رفتاری گردشگران در دوران پسا کرونا می پردازد

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Volume 21

Dimensión sociocultural de la sostenibilidad en Latinoamérica: avances y desafíos
Con su extraordinaria riqueza natural y cultural, Latinoamérica sigue padeciendo severas condiciones de pobreza. De acuerdo con la Comisión Económica para América Latina y el Caribe de la ONU, en 2019 el 30.5% de la población latinoamericana vive en condiciones de pobreza y esta proporción aumenta hasta el 45.9% en las zonas rurales.
Dada la dotación de recursos y el sostenido crecimiento de la demanda turística mundial, el turismo tiene el potencial para contribuir de manera más relevante al desarrollo sostenible de las sociedades latinoamericanas. Los panelistas, expertos de la región, debatirán sobre el papel del turismo en el impulso a mejorar las condiciones de vida de las poblaciones de los habitantes en las comunidades receptoras de turistas.
Social Dimension of Sustainability in Latin America: Advances and Challenges
Latin America with its extraordinary natural and cultural wealth suffers from severe conditions of poverty. According to the UN Economic Commission for Latin America and the Caribbean, in 2019, 30.5% of the population lived in conditions of poverty, and this proportion had increased to 45.9% in rural areas.
Given the endowment of resources and the sustained growth of world tourism demand, this industry has the potential to contribute not only to the development of Latin American societies but also to make tourism sustainable and rewarding in this region. The panelists of this webinar will examine the living conditions in this region and will suggest organic ways that tourism can contribute to the wellbeing of the host communities.

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Volume 20

Domestic Tourism in Asia: Restart and Long-term Strategies
With COVID-19 vaccination becoming available worldwide, the light at the end of this tunnel is getting stronger. The tourism industry has started tuning up its production engines, preparing for better days ahead. But for how long can tourism business be held at its present stand-still position? Can the bouncing back of domestic tourism become a quick fix for the inbound tourism crisis? Should a more balanced strategy be advocated in the post-pandemic time?
In the past, tourism activities were divided into inbound, outbound, and domestic tourism. The COVID19 pandemic has given rise to new prospects, with domestic tourism as the one to take the lead. This panel discussion will establish that the earlier view on domestic tourism under represented its true popularity and magnitude; offer insight on domestic tourism as an effective tool for recovery; and suggest policies to boost domestic tourism as a long term national and international strategy, with audience adding their views during the Q/A period.

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Volume 19

GLOCALIZATION OF THE TOURISM INDUSTRY:Homogenization vs Distinctiveness
The tourism industry of today is shaped by Anglo-Western world, a trend which has suppressed the distinctiveness of local peoples and destinations. The host cultures, languages, and practices are often silenced, with diversity and creativity discouraged. This globalization process is driven mainly by the formal sector in tourism, but about 60% of hospitality/tourism businesses are in the informal sector. Without recognizing their resources and involvement in tourism, how can the national importance and function of the industry be assessed? How can tourism provide authentic experiences in this globalized industry? How can tourism continue playing its peacemaking role in our global village? This webinar discusses the ambivalence of locality/informality in the tourism industry and suggests the way forward.

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Volume 18

SUSTAINABLE STAYCATIONS FOR SMALL COMMUNITY DESTINATIONS
Staycations is a term used to refer to the practice of taking a holiday or vacation close to home. It is a form of domestic tourism where the tourists stay within or close to their home destination region. Prior to the COVID 19 pandemic, concerns over the sustainability of tourism as a global socio-economic activity prompted calls for staycations to be embraced as a form of tourism that could be more sustainable, especially for small communities. The COVID 19 pandemic has meant that in many countries staycations are the only form of holiday available or likely to be available for the next several years. For tourism researchers this has been an under-researched area lacking the appeal of exploring global patterns and destinations. For tourism practitioners staycations can be challenging. Staycations require changes to promotional campaigns. Staycations may not support all the existing tourism businesses as local residents may not see the need to participate in tours, packages and experiences that were previously designed for outsiders. Staycations could be particularly challenging for small communities highly dependent on international tourism and/or who do not have local populations with the affluence and freedom to travel at all. This webinar seeks to explore these challenges, identify further challenges and offer some solutions and future directions for small communities seeking to develop their staycation potential.

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Volume 17

SMEs and tourism education in the Middle East
Tourism’s ability to create job opportunities for entrepreneurs with limited capital is one of its many advantages, as small- and medium-size enterprises form an essential pillar of the tourism industry, especially in areas such as catering and souvenir businesses. In this regard, despite the Middle East’s limited share of international tourist arrivals, which did not exceed 50 million tourists in 2019, the region achieved the highest rates of tourism growth (8% compared to 5% globally). However, Middle East is a region where tourism is important as a job-creator sector, given the immensity of unemployment in many countries in the region. This webinar, benefitting from academic and business perspectives, discussses the relationship between tourism education and small/medium-size enterprises, and the ability of education institutions to respond to their needs.
المشروعات الصغيرة والمتوسطة والتعليم السياحي في الشرق الأوسط
يعتبر قطاع السياحة أحد القطاعات الرئيسية على مستوى العالم، حيث أصبح أحد المجالات التي توليها الغالبية من دول العالم اهتماما خاصا. وفي الوقت الذي تتجه معظم الأنظار نحو قطاع السياحة باعتباره رافد أساسي لاقتصاديات كثير من الدول سواء النامية منها أو المتقدمة، إلا أن العديد من الخبراء يرى أن أهمية السياحة لا تتوقف عند تأثيراته الاقتصادية المباشرة فقط، بل تمتد لتشمل أهميات أخرى عديدة.ولعل أحد أبرز الخصائص الهامة لقطاع السياحة هو قدرته على توفير فرص العمل للعديد من فئات المجتمع سواء منها الماهرة أو غير الماهرة، المتخصصة في مجال السياحة وغير المتخصصة، حيث أبرزت منظمة السياحة العالمية بالأمم المتحدة في مناسبات عديدة أن السياحة تساهم بما يزيد عن 9% من الوظائف على مستوى العالم. وتعتبر قدره السياحة على خلق فرص عمل لأصحاب رؤوس الأموال المحدودة ميزة أخرى لهذا القطاع الهام، حيث تعتبر المشروعات الصغيرة والمتوسطة ركيزة أساسية لأي نشاط سياحي خاصة في مجالات مثل الإعاشة وبيع التذكارات.من جهة أخرى تحظى منطقة الشرق الأوسط بمكانة خاصة في السياحة العالمية، فعلى الرغم من نصيب المنطقة المحدود من الحركة العالمية والذي لم يتجاوز حاجز 50 مليون سائح في عام 2019، إلا أنها في الوقت ذاته حققت أعلى معدلات للنمو السياحي والتي وصلت إلى 8% مقارناً ب 5% كمتوسط عالمي عام 2019 وهو ما يشير لقدرة المنطقة على التوسع والنمو السياحي. وتعد منطقة الشرق الأوسط أحد المناطق التي تبرز فيها أهمية السياحة كقطاع صانع للوظائف بالنظر لحجم البطالة في العديد من دول المنطقة. من هنا تأتي أهمية هذا الملتقى والذي يسعى للتركيز على علاقة التعليم السياحي بالمشروعات الصغيرة والمتوسطة ومدى قدرة مؤسسات التعليم السياحي على دعم التوجه نحو تشجيع مثل تلك المشاريع.

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Volume 16

Smart community tourism development in Indonesia
Tourism in Indonesia has grown strongly over the past several years. The established tourism sector is based around sun and sand, nature and culture and growth has placed stress on more well-developed attractions. Further, opportunities to meet local people and learn their culture are limited. The Government of Indonesia is developing its tourism sector to encourage new forms of tourism and to ensure the benefits of tourism expenditure are received in less developed areas and by smaller communities. This webinar will discuss a number of projects targeting development of tourism in small communities in Indonesia.

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Volume 15

Corporate and Institutional Resilience and Inclusiveness: The New Bottom-line in Tourism Communities
This webinar is the second in our series on resilience and inclusiveness training. Our panel, introduced by Jafar Jafari, includes Leigh Bennett, Marcus Curcija, and Robbie Cornelius, and is moderated by Kazem Vafadari and Duarte Morais and they will each explore strategies for the recovery of tourism-based small communities from the CoVID19 virus pandemic. But not only that; this is a time for recasting our policies and practices in the management of our communities. Each of our speakers has extensive experience in the real world impact of problems like the CoVID virus, and a strong desire to prepare their communities for future events of this nature. Join us and contribute to a stimulating and focussed discussion on the 1st of March.

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Volume 14

El turismo rural en Iberoamérica ante la pandemia del COVID-19
El turismo rural ha sido una de las modalidades de turismo más beneficiadas en Europa durante el pasado verano, pero también en muchos lugares de Iberoamérica. Los espacios rurales, en su diversidad, se han convertido en lugares refugio, de escape y recuperación de las energías vitales después de duros confinamientos en viviendas de los aglomerados urbanos, y en contacto próximo con la naturaleza. Es importante saber cuáles han sido y están siendo los efectos de esta nueva demanda de turismo rural desde perspectivas iberoamericanas, tanto sobre las comunidades locales receptoras como sobre los visitantes, y cuáles son los desafíos para el futuro. Durante el seminario online pretendemos dialogar con algunos académicos especialistas en turismo rural en Iberoamérica, y traer algunas experiencias empresariales que nos aporten la experiencia del promotor del turismo rural, sabiendo que hay una gran diversidad de turismo(s) rural, pero que presentan igualmente problemáticas equivalentes, que son importantes para este debate. El seminario tendrá una duración de 90 minutos.

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Resilience of ecotourism communities in the South Pacific 1

Volume 13

Resilience of ecotourism communities in the South Pacific
Some small communities in the South Pacific have embraced ecotourism to develop livelihoods that leverage the fragile environmental resources that surround them, and the charismatic culture that defines them. The competitive and vertically integrated nature of international tourism has made it very difficult for small ecotourism communities to be successful; and the current pandemic has brought tremendous strain on local health and livelihoods as well as barriers for direct engagement with tourists. Consequently, the purpose of this webinar is to bring light into how the pandemic is affecting small ecotourism communities in the South pacific, and to explore possible strategies for their recovery.
This webinar will begin with brief presentations from two communities to help participants better grasp the impacts of the pandemic in their lives and their ecotourism livelihoods. Government and industry leaders, and academics will react to the community presentations to suggest engaged research ideas and policy and business strategies that can assist such communities in a path towards recovery.

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Branding Small Communities Using International Certifications

Volume 12

Branding Small Communities Using International Certifications
The title of this presentation is “Branding small communities using international certifications”. Japanese small communities are struggling with declining and aging population. In rural areas, the average age of farmers are over 65 years old and many of them do not have successors. Thus, uncultivated farmland and vacant houses are increasing that result in destruction of the landscape. In metropolitan areas, the declining and aging population also occurs. Therefore, revitalization of small communities is an important issue in Japan. Branding communities is one of the ways to revitalize communities and many communities in Japan try to improve their brand images using international certifications. In this presentation, we look at Japanese communities that try to improve their brand images using UNESCO’s World Heritage and FAO’s Globally Important Agricultural Heritage Systems.This event has an English/Japanese interpretation.

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Small community tourism development in Sri Lanka 7

Volume 11

Small community tourism development in Sri Lanka
Tourism in Sri Lanka has grown strongly over the past several years. The country received 1.9 million tourists in 2019. The established tourism sector is based around sun and sand, wildlife and ancient culture and growth has placed stress on national parks and more well-developed attractions. Further, opportunities to meet local people and learn their culture are limited. The Government of Sri Lanka is developing its tourism sector to encourage new forms of tourism and to ensure the benefits of visitor expenditure are received in less developed areas and by smaller communities. This webinar will discuss a number of projects targeting development of tourism in small communities in Sri Lanka.

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Community-level Poverty Alleviation through Tourism

Volume 10

Community-level Poverty Alleviation through Tourism
This webinar, conducted in Chinese language only, will be moderated by Jing XU, former Director of the Regional Programme for Asia and the Pacific of UNWTO. Among his areas of expertise is tourism rural and community development in Asia Pacific Region. Academics and practitioner will present and discuss successful stories of community-level poverty alleviation through tourism, and will highlight areas related to empowerment and sustainability in the field of tourism.
通过旅游业的社区脱贫(中文系列)
.此次网络会议仅使用中文,将由联合国世界旅游组织前亚洲太平洋地区主任徐京先生主持。他的专长领域包括亚太地区的乡村旅游和社区发展。学者和实践者将介绍和讨论通过旅游业在社区一级减贫的成功故事,并将讨论与旅游领域的赋权和可持续有关的课题

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Volume 9

Climate Friendly Travel: Case for small communities and entrepreneurs
Recently UN Secretary General Guterres noted the importance of tourism in a post COVID-19 socioeconomic recovery. Calling for “Climate Friendly Travel” as a response to the existential Climate Crisis. SUNx Malta is working, to deliver “Climate Friendly Travel” with the support of the government of Malta, and WTTC – low carbon: SDG linked: Paris 1.5. We created two Climate Friendly Travel tools to support transformation – a Registry of 2050 Ambitions and a Climate Champions Diploma, to train tomorrows leaders. We will discuss how small and medium stakeholders can benefit from these programs.

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Volume 8

Special edition in Portuguese: O paper das redes microempresariais
Os microempreendedores turísticos, pela natureza do seu pequeno tamanho e escassos recursos, sentem dificuldades para que os seus interesses sejam considerados pelos líderes das suas comunidades e por possíveis parceiros comerciais no setor. Apesar do facto que as experiências e serviços que prestam aos turistas fazem destinos mais genuínos e competitivos, a elevada competitividade do mercado põe-lhes dificuldades em penetrar o mercado. Por estas razões, microempreendedores beneficiam muito de redes microempresariais que representam os seus membros em processos de política e planeamento dos destinos, e que coordenam esforços de marketing associativo. O objetivo deste webinar é dar visibilidade ao papel crítico das redes microempresariais em ajudar os seus membros a lidar com e pivotar em resposta às novas demandas da pandemia COVID-19. Este webinário vai começar com breves apresentações de dois microempresários, relatando as formas como as redes microempresariais melhoraram sua resiliência. Essas apresentações então servir de estímulo para pesquisar as percepções de um grupo de líderes na indústria, governo e academia.Microentrepreneurs, by the nature of their small size and scarce resources, tend to struggle to get their interests heard by community and industry leaders and to get noticed by the market. As a result they tend to benefit greatly from business networks that pursue associative marketing and collective bargaining. The purpose of this webinar is to bring visibility to the critical role of microentrepreneurial networks in helping their members cope with and pivot in response to the changing demands of the COVID-19 pandemic. The webinar will begin with brief presentations by two microentrepreneurs relating the ways in which business networks have improved their resilience. These presentations will then serve as stimuli to poll the insights of a select group of industry, government and academia leaders.

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Volume 7

Development of Resilience and Leadership in Small Communities
Because the CoVID19 pandemic has dramatically reduced the volume of travel worldwide, small communities that formerly had income from tourism have no choice but to function—do business and provide services— differently. This webinar shares new community-based accomplishments in nurturing tourism business conduct, resilience, confidence and codependency, emotional intelligence, and community empowerment to proactively succeed during the current hard times and in the years ahead. Our panel of experts will focus on tourism and healthcare businesses in small communities. The panelists will discuss the evidence-based guidance that they provide to diverse small communities, each with its own mix of micro-entrepreneurs and businesses. The discussion will result in practical operational and management recommendations. Their responses to questions from webinar participants will further shed light on the effective implementation of community-based strategies for recovery.

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Volume 6

Women in Small Communities Tourism
Covid-19 has exacerbated the multiple challenges faced by women in small tourism firms (STF). It is recognised that the tourism sector provides women with employment and entrepreneurial opportunities, both vital for their economic and social independence. For women entrepreneurs, their STFs also act as platforms for the promotion of local development and social transformation, and enables them to create ‘new’ self-identities. In this webinar, two African women tourism micro entrepreneurs explain their journeys and how this has transformed them and others. They discuss the impact of COVID-19 on their businesses and the strategies they have adopted to overcome its challenges in resource-scarce environments. Two tourism industry experts from academia and industry respond to those presentations, sharing their insights into lessons being learnt and best practices during this pandemic and beyond.

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Volume 5

COVID-19 pandemic and recovery strategies of tourism SMEs: Perspectives on Iran
The worldwide outbreak of COVID-19 has triggered an unprecedented crisis in the global tourism economy due to the severe travel restrictions as well as substantial slump in demand among travellers. Many tourism SMEs have been heavily impacted by this pandemic and are now facing significant declines in revenue. This is especially significant as SMEs are particularly at much higher risk from prolonged COVID-19 lockdown measures, and account for around 75% of all jobs in directly affected sectors. Like many other destinations, Iran has also experienced severe economic impacts from far-reaching consequences of COVID-19 pandemic.
The impacts of this outbreak are particularly significant in Iran as many of affected small businesses and self-employed people are those whose livelihood depend upon tourism as a vehicle to spur their development and economic inclusion. Thus, responses are needed at local, national and global level to limit the direct effects of COVID-19 and to help the affected societies and communities return to growth and stability. This webinar sheds light on the recovery strategies of SMEs in Iran and discusses the policy responses and resilience mechanisms required to combat this crisis for SMEs.

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Volume 4

Prospects for hosting global service learning programs
Small under-resourced communities are often involved in the provision of accommodation services and cultural experiences to groups of students from international institutions. These host communities become invaluable field partners that help institutions nurture the global citizenship of their students through volunteer work on local improvement projects, homestays with families, and involvement in communal cultural activities. In many cases, hosting these groups may represent a dominant portion of a small community’s business. Therefore, there is a dire need to stimulate dialogue between small tourism communities and their institutional clients to manage mutual expectations and mitigate disruptions caused by the COVID19 pandemic. In this webinar, two Latin American tourism microentrepreneurs will explain how their communities benefit from hosting global service learning groups, they will relate the impact of COVID19 on their tourism livelihoods, and will discuss their hopes and concerns about programs scheduled for 2021. Three American global service learning professionals will react to those presentations, sharing their insights into the best practices in their field during this pandemic.

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Volume 3

Small business recovery amid covid-19, Lessons from the Caribbean
Covid-19 is an utterly black swan event. It attacked by surprise the tourism industry at its heart: accessibility and social interaction. By restricting both, the global tourism industry came screeching to a standstill. The after-effects were deleterious. Nowhere were these effects more damaging than in small islands. Most of them depend on tourism, and their economies has taken a significant hit from curtailed tourism. Curtailing it has been lethal to many small businesses.
Small businesses are the hallmark of the small island tourism ecosystem in the Caribbean. They are the source of jobs, incomes, and opportunities for thousands of people. They are the tourism soul of the islands. While they have weathered many storms, their resourcefulness has never been severely challenged by the current pandemic. How small businesses cope with the pandemic and how they navigate these uncharted waters have become the road to survival for many such islands.
This webinar sheds light on the efforts and recovery strategies of small businesses in the Caribbean during this pandemic. Its focus is to discuss and distill elements from a small business practice that suggest survival and recovery in this brave new world.

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Volume 2

Actions of Small Destinations to Restore Tourism, Lessons from Beppu, Japan
Tourism-dependent communities and small businesses around the world have been severely affected by the COVID-19 pandemic due to the fast and almost absolute decline in travel, and many are now gradually exploring paths towards recovery. In several cases, recovery strategies have focused on embracing domestic tourism, and on creating practices and conditions that minimise the potential of infection among visitors and tourism workers. Beppu city, in Japan, is a popular hot springs destination in which the community has been deeply involved in tourism planning to ensure competitiveness and sustainable local benefits. Two speakers representing local tourism business and government will explain problems and prospects from a community’s point of view. International webinar participants, also benefiting from the panel discussion and questions from the audience, will find applications of Beppu’s strategies in their respective communities/countries.

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Volume 1

Resilience and Recovery of Tourism Communities
Recent webinars have paid limited attention to CoronaVirus problems of small/remote communities depending on tourism. Simply put, without tourism these destinations cannot feed themselves.This webinar identifies problems of such neglected host communities and suggests how their micro tourism operators can regain the lost business and actually start doing better after the CoronaVirus situation is resolved.

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