Morais is an Associate Professor of Sustainable Tourism and a Tourism Extension Specialist at North Carolina State University. He is also the lead in(ve)stigator of People-First Tourism Lab, a participatory action research collective started at NC State and now involving researchers and community development partners globally (P1tLab.ncsu.edu).
Morais supports small communities and microentrepreneurs across the State of North Carolina and internationally. Morais integrates the insight and energy of an increasingly rich team of scholars in disciplines ranging from Cultural Anthropology, Humanitarian Engineering, Social Business, Community Psychology, Design, and Computer Science. His disciplinary home is Social-psychology and through this lens he investigates how tourism microentrepreneurship is developed and how it may affect host communities ability to harness economic opportunity in their own terms.
Morais has published more than 60 international peer-reviewed articles and his scholarship has been cited almost 4,000 times (h-index 23).